There have been many debates on the relationship between search engine optimization (SEO) and content marketing. Many marketers are at odds between these two strategic tools, leaving them with several questions. Do they fit together? Are they mutually exclusive?
The truth of the matter is that SEO and content marketing go hand-in-hand. SEO needs content. Content marketing needs SEO to reach its audience. To have a successful content marketing strategy, you need SEO. In fact, 67% of business-to-businesses use SEO ranking as a metric to determine the success of their content marketing campaign.
To wrap up our SEO Basics 101 Series, we’ll be taking a look at how SEO can boost your content marketing strategy.
SEO demands high-quality content. Content Marketing needs exposure.
What SEO needs, content marketing provides. There is no way you can have an effective SEO without quality content. Google regularly sends out crawlers to assess your site and content to match its relevancy to search queries. It prioritizes sites that publish credible and useful content when producing results.
Thus, it is paramount that you focus your content marketing efforts on creating high-quality content that revolves around searchable keywords. By doing so, you are improving your site’s search engine page ranking (SERP), giving your content the exposure it needs.
SEO demands consistency. Content marketing requires it, too.
Google favors sites that regularly churn fresh, relevant content. New content gets indexed quickly and registers higher on SERPs than older, less valuable content. But that’s not to say that quantity trumps quality.
This is where content marketing strategy comes into play as it helps you regularly publish high-value, targeted content.
This consistent content production aligns with the requirement of search engines, seeking the newest and most relevant information in the web. SEO forces marketers to take their content marketing strategy to the next level by pushing them to be constantly original and unique. Consistency leads to credibility and this is what your brand and search engines aim for.
SEO demands site optimization. Content marketing thrives great user experience.
SEO is more than just content. Search engine crawlers look into every aspect of a website. This includes navigation, metadata, and sitemap. Accessibility and compatibility is a major key player in search engine rankings. Your site needs to be responsive to different types of devices.
So how does your website composition affect your content marketing strategy? It addresses user experience. People access your site to read your content. If it loads quickly, presented clearly, and can be navigated easily then your content can get stellar indexing. This will help reach the right people on search results and get more readers for your content.
In the world of online marketing, SEO and content marketing are partners and often overlap each other. Although these two strategies have their differences, it is impossible for one to work without the other. SEO depends on content marketing to have something to show to web users. Content marketing depends on SEO to be found on search queries. At the end of the day, when done right, the success of your SEO strategy depends on your content marketing strategy and vice versa.
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Learn more about SEO on our SEO Basics 101 series!
- The Basics of SEO
- How to Maximize the Use of SEO
- Things Marketers Should Avoid When Using SEO
- How SEO Can Boost Your Content Marketing
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