by Pepper Sugar | Aug 2, 2013 | Marketing
The blogosphere is practically a world without limits. Despite the more than 133 million blogs indexed by blog search engine Technorati since 2002, more are still being created every day. The demand for blogs has been huge as well with 77% of internet users reading...
by Pepper Sugar | Jul 3, 2012 | Marketing
Remember that scene in the Facebook movie The Social Network, where young Mark Zuckerberg blabbed about his bad breakup with his girlfriend online? He felt so bad and heartbroken, he even compared her to a farm animal. That was blogging back then—a whole new,...
by Pepper Sugar | Mar 8, 2012 | Marketing
No matter how awesome your web design is, or how convincing your words are, it won’t really matter if you have no readers. People will need to know you have a blog in the first place. How? Here are 5 simple steps:
by Pepper Sugar | May 27, 2011 | Marketing
The most important element of any web page is the content. Let’s face it: content is king. You can have the best designed site in the world, but if you have nothing worth reading or listening to, nobody is going to care. Worse, if you do have something worth...
by Pepper Sugar | May 9, 2011 | Marketing
Hey gang, we’re back, and this time we’re tackling another aspect of web usability. This week’s topic: navigation and information retrieval – specifically, how to make that simple and easy. Before we get to that though, let’s discuss something...
by Pepper Sugar | Apr 27, 2011 | Marketing
Think of the these three things: a swoosh, a splash of red with a white curve, and golden arches. If you can identify the brands associated with these things, then you understand the power of colors, symbols, and other ways of establishing your identity. Wear your...