Photo Credit: Eureka digital
The recent launch of Instagram TV or IGTV has opened new growth opportunities for B2B companies. This innovative feature goes beyond being an entertainment hub. It is also considered as a powerful and effective tool for marketing or brand promotion. Your business can optimize it to deliver behind-the-scenes videos, informational or educational content, contests, polls, and more!
The number of smartphone users worldwide is expected to reach 2.5 billion in 2019. With that, the current Instagram population and IGTV users will likely increase, as well. Thus, it’s beneficial for you to include IGTV in your business’ content and social media marketing strategies. Here are three main reasons why:
1. Boost Video Marketing
Various researches have shown that a lot of consumers prefer watching videos and that marketers think that using videos gives them good return on investment. Through IGTV, you can take advantage of the power of videos to market your brand.
Instead of going to YouTube or searching on Google, your followers and customers or other businesses on Instagram can watch your videos directly from the IGTV app or the site. You can upload vertical and long-form (up to 10 minutes or 60 minutes if you have a verified account) video content for your entertainment-oriented and information-seeking audience.
2. Expand Audience Reach
Instagram has recently reached its 1 billion active users milestone. And with more than 200 million Instagram users visiting a business profile every day, you have greater chances of increasing your audience reach through your IGTV channel.
Explore the features of IGTV to maximize its potential. You can use hashtags and add a location so your followers and other Instagram users can easily search for and discover your videos. They can also easily use the ‘For You,’ ‘Following,’ ‘Popular,’ and ‘Continue Watching’ categories.
3. Amplify Engagement
Most businesses consider customer engagement as an important tool to measure the success of their marketing efforts. According to an Instagram report, engagement rate on video posts is 38% higher than image posts.
Because IGTV allows you to post long-form videos, it helps increase your chances of reaching your goal of boosting engagement. Instagrammers can like, share, and comment on your video posts. You can post different video formats such as game shows, tutorials, full-length shows, and commentary episodes. The key is uploading interesting content, so you’ll get more interaction with your audience.
IGTV is a very promising social media and mobile feature that businesses should try. Improved video marketing, audience reach, and customer engagement through this feature can certainly lead to more leads, conversions, and revenue for your business. It’s probably best for you to take that plunge and start taking advantage of what IGTV has to offer.
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