Businesses nowadays recognize the importance of social media in their overall marketing plan. For most of them, Facebook and Instagram are two of the top social media networks. Creating marketing campaigns through these channels helps increase brand awareness, audience engagement, sales, and revenue. A lot of established brands from different industries have proven this. Let’s take a look at some of the best Facebook and Instagram campaigns of 2018:
According to a Hootsuite report, 98% of B2C companies and 89% of B2B companies utilize Facebook. These brands are just five of them, and they have launched successful Facebook campaigns this year.
1. General Electric
General Electric is one of the largest multinational conglomerate companies that is brilliantly leveraging Facebook videos. Through this video campaign, they highlighted their technological innovations and educated their audience, as well.
Freebies and discounts are absolutely enticing and irresistible, and Air Asia pulled off their free seats promo with this campaign.
Eye-catching visuals plus clear and witty copy is the formula for the success of Slack’s “Make Work Better” campaign.
For Peel, a startup that sells functional and stylish phone cases, Facebook video ads work wonders! Their campaigns showcasing their products have helped them boost their revenue and stand out from their competition.
Free healthy snacks, anyone? Apparently, a lot of Facebook users love it! No wonder, this free trial offer from NatureBox was a hit.
Statistics reveal that there are now more than 25 million Instagram business profiles. Over 200 million Instagrammers visit at least one business account everyday; and this year, they most likely came across these great campaigns.
One of the goals of every brand is to increase audience engagement. Achieving that was easy for leading TV sports channel, ESPN, because of this campaign leveraging the success of Instagram polls.
IBM’s Pride Month campaign on Instagram won the hearts of Instagram users. Although the ad didn’t directly promote the company’s products and services, it encouraged inclusivity and diversity and helped the brand build genuine relationships and a reliable reputation.
Online fashion and cosmetic company, ASOS, made the best use of user-generated content strategy with their #AsSeenOnMe campaign. It encouraged brand promotion and advocacy, as well as customer engagement.
The royal wedding of Prince Harry and Meghan Markle in May of this year was a worldwide trending event. Top toy company, Lego, took advantage of the event and launched a successful campaign with the hashtag, #RoyalWedding, that increased their reach.
Videos are an excellent tool for boosting brand awareness, and Casper surely knows! This leading mattress and nighttime accessories company optimized videos on Instagram to promote their virtual pillow fight website.
Maximize the power of Facebook and Instagram! Let these top marketing campaigns serve as an inspiration when you develop your future social media marketing plans.
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