The holiday season is a great time for you to utilize innovative ways to reach and connect with your target market. How you approach them is key to the success of your holiday marketing campaign. This is especially critical if your brand caters to millennials. They are now considered the world’s most powerful consumers as they can be worth as much as $24 trillion by 2020, according to a UBS report.
Millennials are known as the generation of digital pioneers. This means you can easily connect with them and increase your conversions if you have an effective digital marketing plan. To help you attract more millennial customers this year, take note of these holiday marketing tips:
Deliver relevant and engaging content
Creating valuable content is a must in digital marketing. Though you probably already know this, it’s still good to be reminded how important this is during the holiday season. To reach millennials and increase your engagement, you need to amp up your content strategy. If you’re going to invest in ads, make sure that your millennial followers won’t see them as an interruption to their browsing or viewing experience. Through your ads, show them that they are involved and that you know their needs or wants.
Millennials love adventure and traveling, and AirBnB knows! The company’s “Belong Anywhere” campaign is a great example that you’ll be successful with your marketing efforts if you know your target market’s moods and desires.
Also, match your message with the right platform. To build customer loyalty or new relationships, create content that shows the human side of your business and publish it on Facebook. Post a short announcement about an upcoming special holiday offer on Twitter. Treat your prospects to nice holiday-related image posts on Instagram or Pinterest. You can also give them some holiday shopping tips through your blog.
Highlight your top-quality and sustainable products
Millennials may be called the ‘entitled generation,’ but they are actually conscious consumers. In fact, according to a Nielsen survey, 73% of millennials are willing to spend more money on sustainable products. They would want to feel good about buying.
So, to reach and entice millennials this holiday season, emphasize that you’re offering high-quality and sustainable goods. For example, aside from the packaging, promote online that your products are either recyclable, cruelty-free, or environment-friendly, and your millennial audience will surely notice (and possibly pay more).
Provide seamless shopping experience
A lot of millennials nowadays use multiple gadgets. This is why it’s important that you provide them with seamless shopping experience. They’d probably start by researching about your brand and products on their computer. But being on the go individuals, they would perhaps choose to continue their shopping using their mobile phone or tablet.
Nike is one of the most favorite brands of millennials. Like this multinational company, you can also give your customers great shopping experience through your mobile-responsive site. You get to keep a prospect, who will likely move further down the sales funnel. Make omnichannel strategy a priority to gain more customers and increase your sales and profits.
Be easily reachable
Communication is a major key in building good relationships with your customers. To achieve this, you can use various channels to connect and communicate with your target market. Be available and easily reachable to make a good impression and eventually, create lasting relationships.
According to research, 93% of millennials own a smartphone. They can use this internet-ready gadget to search for your business online and message you through your social media account, website, or other platforms. Your immediate response during this busy season would mean a lot to them and be good for your business.
Take advantage of the holiday season to expand your reach and visibility. Follow these holiday marketing tips to connect with millennials, tap into their buying power, and grow your business.
Our virtual assistants can help you implement your holiday marketing strategies. Contact us to find out how we can work together!
Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.