Creating effective holiday marketing campaigns can be challenging. Trends evolve and consumer demands and behaviors change. But you can always customize your online and offline marketing strategies to fit the current trends. Make them timely and relevant and suitable to your budget, audience, and goals to get the best results.
One of the keys to doing this is to take inspiration from the successful campaigns of other businesses. Make the most of the holiday season and increase your wins this year. Here are some of the best holiday marketing campaigns you need to follow.
Google’s Santa Tracker
This campaign can be considered a classic already, but it keeps getting stronger every year. Through the Santa Tracker, Google was able to advertise its map service in an entertaining and interactive way. The company also shared the code and other elements of the tracker for public use. This inspires other businesses to develop a similar tool they can use to market their brand.
Storytelling Videos from Macy’s
Huge American department store chain, Macy’s, is known for its heartwarming holiday campaigns. The company continues its storytelling legacy with family-centered holiday videos. Through a similar emotional storytelling strategy, you can also capture your target audience’s attention and hearts.
It’s that time of the year again when coffee lovers await the release of Starbucks’ holiday-themed cups and beverages. From the famous red cups to traditional Christmas designs, this marketing strategy is a hit every year, especially if coupled with special discounts! You can do the same to market your products or services.
Personalization is considered one of the most effective marketing strategies that you can implement. Like Oreo’s colorfilled campaign, you can also make your customers feel special through your products’ attractive and personalized packaging. That’s one less worry about holiday gift-giving, too!
Etsy’s Holiday Gift Guides
Instead of directly marketing its products, popular e-commerce site, Etsy, provides its users with good service by launching holiday gift guides. These help customers find the best holiday gifts to buy – a strategy that improves customer journey and drives sales. You can customize this campaign based on your business’ goals and target market. Consider creating your own holiday gift ideas campaign and publish it on your blog or social media.
Come Together by H&M
H&M’s Come Together video became a hit not only because it was directed by Wes Anderson and featured Adrien Brody. The campaign’s success can also be attributed to the retail giant’s brilliant way of showcasing its products and unique style. With today’s impressive video creation tools and platforms like YouTube and Stories on Instagram and Facebook, you can also come up with a similar campaign for your business.
These holiday campaigns made a huge impact on consumers and took these businesses to the next level. Consider following in their footsteps. Tailor your campaign to your goals and target market’s wants and needs, and you, too, can level up and succeed!
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