Online marketing can be more challenging for marketers or business owners like you during the holiday season. You are probably under more pressure to implement the most effective strategies and launch the best campaigns to stand out from the competition. Consumers are usually more inclined to spend during the holidays, and you should take advantage of that opportunity. It is, therefore, important that you maximize online marketing to be successful.
There are numerous online marketing tactics and tools that can help you increase customer base, traffic, sales, and revenue. Today, we will focus on website, SEO, and digital ads and how you can optimize them to gain the best results for your business this holiday season.
Give Your Website a Boost
Nowadays, having a website is already considered a necessity for businesses. It does not only introduce your company to your target market and provide important business information. It also adds credibility to your brand and makes you an expert in the industry. According to research, the trustworthiness of a business is greatly linked to website design. This is why it is essential for businesses to invest in a well-designed and functional website.
This season is a perfect time for you to redesign your website. Make it responsive and more professional-looking. Update your website with fresh blogs, more visuals (photos and videos), and a section for customer reviews or feedback. It’s also a good idea to add holiday-related graphics and banners. To gain your audience’s trust, it’s best if you switch your website to HTTPs (if it isn’t yet at this time). This will make them feel safe and secure when providing their information. In return, you will likely get more traffic and conversions.
Attract the Search Engines
In order to grab your target market’s attention, you need to attract the search engines first and be able to place your well-designed website on the top or at the first page of the search results. This is one of the main reasons why marketers invest on Google ads. A HubSpot research revealed that 75% of users scroll only on the first page of search results and brands covet that top spot.
Make SEO work for you! Aside from creating informative and interesting content, it’s also great if you re-optimize your images and update your alt tags according to the holiday. Instead of targeting the same keywords every holiday season, why not identify new keywords this year and make the most of seasonal searches and relevant trending topics?
Leverage the Power of Ads
Digital ads are a powerful and affordable tool that you can use to promote your brand, especially this holiday season. It helps if you already invest in pay-per-click (PPC) marketing. However, there are other ways for you to boost your PPC campaigns and leverage the power of ads.
You can use ad extensions, particularly sitelink, call and location, and review extensions. You should also consider automating your holiday campaigns using ad automation tools. Advertising on social media channels and maximizing the features of Facebook ads, Twitter ads, and Instagram ads can also work wonders for your business!
The holidays provide a great opportunity for you to grow your business. Ensure that you have a website that converts and that you implement effective SEO and ads optimization strategies to get the best results. Try the tips and tactics mentioned above and make the most of your holiday online marketing plan.
Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.