Content creation is one great strategy business owners like you can use to promote your brand. But it’s not enough to simply create content and publish it on your website. While it can be challenging, you also have to create consistent content across social platforms. This will help you grow your audience, traffic, and conversion rate or sales and profits.
No matter the size of your business and the industry it is in, creating consistent content is vital to your success. Sharing a type of content similar to what others are posting could possibly happen. But what matters is the way you create and share it – with your own unique ideas and style. Take a look at these strategies to help you keep the content rolling!
Find Your Inspiration
Life offers unlimited ideas for content. It helps if you instill a mindset that inspiration can pop anywhere and anytime. For example, you can take photos of things that you find interesting and relevant to your business when you’re out and about. Post the photo with a short yet good copy or write an article about it and post it on your website or socials.
To be inspired, you can also look for things and go to places that can help you clear your mind and then integrate them into your daily life. At least this works for Roshi Givechi,Location Co-lead for global design and innovation consultancy IDEO. This tip can help you create consistent content for your business too.
Plan Your Content Ahead of Time
Keep a list of ideas that occur to you while reading, eating, or doing anything. You can simply write them down on a piece of paper or type them on your phone. Then you can create a content calendar using project management systems like Asana or Google Calendar. By having a content calendar, you’ll have an idea of what topic or type of content you can create for the next couple of months or so. You can also use social media management tools for business such as Hootsuite to schedule your tweets and Facebook posts.
Are there events, campaigns, or product launches coming up? With these things listed on your calendar and by using other content management tools, you’ll have a consistent flow of content online.
Write and Post for Your Ideal Customer
Your content strategy will be more successful if you know the type of client or audience you’re trying to attract. If you narrow down your ideal client, it will be easier for you to create content consistently as you know what they need and want from your business.
CoSchedule, a web tool company, believes that you can successfully create content that connects if you find your target audience. For them, it’s important to write content on what their audience talks and cares about. Try to apply this tip on your business’s content strategy and see how successful it will be.
Identify the Best Medium
Having a list of topics or ideas for your content is great, but it’s also essential that you consider the right medium for it. Ask yourself if your company’s upcoming event would be best promoted through a blog post, a banner, or a short video ad. Are you going to post that content on your website, social media accounts, and other platforms?
For Jeremy Fetters, Client Services Director at Column Five, choosing the ideal content medium matters. “Know where the content’s going to live and how you’re going to drive eyeballs to it,” he says.
Think of Ways to Repurpose Existing Content
It’s also a good idea to create a list of ways on how you can repurpose your existing content. It will come in handy when you really don’t have a good idea and are still waiting for inspiration. A separate calendar or Google sheets can help you manage this list.
Repurposing content has numerous benefits, including reaching new audience. Perhaps you can create an infographic for an old blog post. This would appeal to individuals who are more into visuals or design than text. Check out this post on the different ways to repurpose content.
Creating content on a consistent basis can be a challenging task. But you don’t have to struggle with this anymore. Simply consider the tips we discussed above and you won’t run out of great content that will boost awareness and sales and profits for your business!
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Check out this other blog on our content writing tips series:
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