Websites have become a significant part of a brand journey. When users get to know about a brand or product, their website is initially where they reach. So it’s up to you how you can enhance your website visitor’s experience and offer them something so unforgettable that they keep coming back.
Websites play a huge role in a brand’s success. A website that offers a better experience ranks better on the SERPs. So when your prospects are looking for a brand that provides products and services similar to yours, your brand will be among the first to show up.
So the real question is, how can you improve your website experience? If you add the engagement elements to your website that encourage your audience to stay longer and improve your website dwell time, it can be a win-win for you.
We have decided to list some of the best ideas to enhance your website visitors. So, keep reading to find out.
Top Ideas & Engagement Tools To Engage Your Website Visitors
1. Display Instagram Wall On Website
The Instagram wall is a tool that enables users to collect their preferred content from Instagram. Once they have collected all the Instagram posts, they can curate the Instagram wall by using moderation to filter out the irrelevant posts and use customization to create a beautiful wall that they can easily embed on their website. Many Instagram wall tools offer easy embedding options. All you need is to generate the embed code and copy and paste it on the backend of the website and the Instagram wall will appear.
Displaying the Instagram wall on the website can unlock many possibilities for your brands. Instagram is known to be a platform that has a higher engagement rate, as we all have found ourselves scrolling through the feeds. Bringing these captivating feeds to your website will encourage your website visitors to stop by and engage with the vibrant content.
2. Share Educational Content
People on the internet have evolved and if they engage with a brand, they want something in return. They want that the time they have spent with your brand to be fruitful. When you add educational content on your website like blogs, how-to videos, the latest news, etc., they will willingly stop by to read your blogs, watch your tutorial videos, and more.
You can create tutorial videos and post them on your website. If you are a cosmetics brand, you can create makeup tutorial videos using your products. Collaborate with influencers who have an audience similar to your target audience and ask them to create content for you. That’s also a great strategy.
3. Improve Your Website’s Speed
This has to be because people’s attention time is decreasing as we are moving ahead in time, they want things to be quicker and simpler. When a user visits your website, they want their experience to be smooth. If your pages take time to load, you might have to face a higher bounce rate.
If you want your website visitors to stay longer on the website and engage more with the content you must ensure that your website is responsive. The tools or widgets that you add to your website have to be responsive, so that no matter what device your website visitors use to access your website, either a smartphone, tablet, or PC, they can easily do it without any obstacles.
4. Showcase YouTube & Vimeo Videos
98% of marketers believe that video will play an important role in 2022 marketing. Why not cash up on this trend and offer your website some engaging content from video platforms like YouTube and Vimeo. It will open up many engagement opportunities for you.
Your website visitors will stop by your website and stay longer to watch the videos and explore more. Not only that, but you can expect them to keep coming back to your website to keep exploring the content that you have to offer.
Let’s Call It A Wrap!
Alas, we made it to the end of this blog! Website engagement can be a tricky job, but you can surely ace it with the right tools and ideas. So this was your website engagement handbook that you can use on your website to engage anyone who visits your website.
So, what are you waiting for? Incorporate these ideas and hop on this trail of website engagement that brings you more leads than ever.