5 Holiday Marketing Tips to Reach Gen Z

The holiday season is one of the most opportune times for businesses to reach a wider audience across all platforms. If millennials were the primary target of holiday ads and promos in the past few years, perhaps it’s best to shift the focus to Generation Z. This...

Successful Holiday Marketing Campaigns You Can Follow

Creating effective holiday marketing campaigns can be challenging. Trends evolve and consumer demands and behaviors change. But you can always customize your online and offline marketing strategies to fit the current trends. Make them timely and relevant and suitable...

Holiday Marketing Tips to Reach Millennials

The holiday season is a great time for you to utilize innovative ways to reach and connect with your target market. How you approach them is key to the success of your holiday marketing campaign. This is especially critical if your brand caters to millennials. They...

Digital Marketing Strategies for the Holidays

It’s September already, and for a lot of countries, it means the holiday season has begun. This also means busier days ahead for businesses. This is why now’s a good time to get your holiday marketing plan ready! Make sure it includes ways to optimize digital...

Using Email Marketing to Improve B2B Lead Generation

In today’s competitive B2B world, it is essential for every company to have an email marketing plan. This strategy is considered the most effective for achieving various online marketing goals, including lead generation. In fact, 89% of today’s marketers utilize...
Most Innovative Entrepreneurs Under 30

Most Innovative Entrepreneurs Under 30

The saying, “Take a fresh, brilliant idea and turn it into reality” may be too familiar and even overused. But for innovators, it is a mantra to live by. Thus, it is not surprising that today’s dynamic business world is full of discoveries and innovations. Many of...

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Most Inspiring Entrepreneurs Under 40

Most Inspiring Entrepreneurs Under 40

In the vast world of business, there certainly is space and opportunity for anybody, regardless of age, who dreams of starting and owning his own company. Nowadays, more people are living their entrepreneurial dreams at a young age. We all know Mark Zuckerberg, the...

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New Tech Entrepreneurs to Watch Out For

New Tech Entrepreneurs to Watch Out For

Technology continues to be a staple and vital part of people’s lives and the economy in this day and age. Considering the huge gains accumulated by the top 5 technology companies – Apple, Alphabet, Amazon, Microsoft, and Facebook – last year, the industry is...

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How to Create a Seasonal Marketing Strategy

How to Create a Seasonal Marketing Strategy

Seasonal events and holidays are huge and critical times for any business looking to attract more clients and increase profits. This is why developing a solid seasonal marketing strategy as part of the overall business plan is vital. It could be a bit challenging,...

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B2B Valentine Marketing Ideas That Work

B2B Valentine Marketing Ideas That Work

Business-to-business or B2B marketing is a common and excellent strategy businesses use to thrive. Having business partners helps you run your business more efficiently, expand your reach, and possibly generate more revenues. This is why it would be best for you to...

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