Consumers love getting stuff for free, especially if it’s from a reputable and successful company. Whether it’s a free sample product, meal, one-hour consultation, and e-course, it’s an offer that’s hard to resist. This is why more businesses are optimizing this strategy to increase their sales.
The power of freebies can benefit your business, too. If you’re still unsure if you want to give it a try, here are some of the top companies (and their stories) that will inspire you to include freebies in your marketing strategy:
Procter & Gamble
American multinational consumer goods company Procter & Gamble (P&G) has been optimizing this strategy for quite some time now. You would see company representatives handing out Gillette, Pampers, Covergirl, and other P&G products at different events. Consumers can also sign up on the company’s website to receive free sample products. By giving away these freebies, P&G becomes successful at increasing brand awareness, which leads to an increase in sales.
Walmart makes consumers happy by regularly offering free samples and exciting deals. Just visit the company’s website, search “Samples,” and customers can choose from a variety of giveaways – from skincare products and baby items to Skinny Cow Dipped bars. Because people buy into this strategy, the retail giant is seeing an increase in sales and is now recognized as the world’s largest company by revenue.
Slurpee, anyone? A lot of people definitely didn’t let the chance pass up when 7-Eleven launched its Free Slurpee Day last month. Although the company gave away more than 4 million of this most-loved frozen drink, sales still grew by 38%. This is just one solid proof that freebies help boost sales.
Famous coffee company, Starbucks, also uses freebies to gain more customers and boost sales. A lot of customers are drawn to its popular rewards program, where they are encouraged to spend more money to get more free coffee. Starbucks has also partnered with other big businesses, such as Spotify and Lyft, which also give consumers more opportunities to get free Starbucks food and drinks.
Customers can definitely “expect more” from Target without paying extra because this huge department store company also often offers freebies. For just a few mouse clicks, consumers can get free samples from Target by answering a simple survey and providing some of their information.
M.A.C. mascara, T3 Voluminous Hot Rollers, and Nourish Organic Moisturizing Cream Body Wash are just some of the products that consumers can get for free, thanks to Allure. Just visit their website, provide your information, and answer a few simple questions, and you can win free awesome samples from this popular women’s multimedia brand. Definitely an effective strategy for attracting customers and increasing conversion rate.
Enticing recipes given away for free are also sure to lure customers and boost sales. Kraft’s Jell-O has successfully done it after giving away hundreds of free recipes to customers who didn’t have any idea on what to do of this product. If this kind of strategy helped the company make $1 million in annual sales, it could work for your business too.
Like these companies, your business can also use freebies to attract new customers, encourage customer loyalty, and boost its sales. It’s a matter of choosing the best freebie – the one that will cost you a little, but can deliver the biggest results. Launch it at the right time, too and you will most-likely succeed.
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