Every business aims to gain new customers and retain existing ones to remain relevant and boost sales and profits. For savvy and forward-thinking marketers or business owners, giving away a product or offering a service for free is an effective technique to achieve this goal. Why? Because consumers love anything that’s “free.”
Giving freebies follows the law of reciprocity. It may seem daunting and counterproductive, but it can actually increase your customer base and sales. Regardless of the size of your business and industry you’re in, here are top three ways this powerful technique can work for you:
Increase Brand Awareness
Whether you’re just starting out or already a more established business, giving freebies will help boost brand awareness. You can use this technique to introduce your brand to new consumers and to promote a new product or service, especially to your current customers.
You can participate in industry events and hand out free samples of your products to consumers. You can also offer a free product or service (consultation, analysis, etc.) as a simple token of appreciation to your customers after taking a specific action, such as providing their email address.
It would greatly help, though, if you ensure that you’re targeting the right market to achieve better results. If you give freebies to people who are really interested to try your product or service, there is a bigger chance that they will purchase eventually. That means more sales and profits for you.
Improve Customer Relationship
“The best things in life are free,” and consumers couldn’t agree more. Your customers will absolutely be happy if you can give them a free product or service, but still of high-quality.
This can also be a good technique for resolving issues. Aside from providing exceptional customer service, you can offer some freebies to make it up to a disappointed customer or to say ‘thank you’ to a satisfied customer. This shows that you value them, and consequently, will help improve your relationship with them.
Build Your Reputation in the Industry
By giving away freebies, you don’t only boost your presence and make your customers happy. You are also able to build your reputation as an expert in the industry. These free product or service samples will make your brand look good.
To further strengthen this effort, you can connect with influencers and let them try your product or service for free. They have already established their reputation in the industry and they can help you make your own mark, as well by promoting your business to their thousands of followers.
Once the market is more aware of your brand, your customers are happy with what you provide, and you’ve made your mark in the industry, you will highly-likely increase your customer base, sales, and profits. You will be closer to achieving growth and having a successful business.
Aside from giving away products and offering services for free, there are other effective strategies to increase your sales. Discover them through the Actions4Growth Virtual Group and Pepper Virtual Assistants’ online conference meeting today, August 1, 2018 (1pm BST /9pm PHT/8am EST/5am PST / 6am CST). Join Actions4Growth and EmpowerHERGlobal.com founder, Lena Benjamin MBA and Pepper Virtual Assistants Business Manager, Melissa de León-Venida as they discuss the “5 Techniques to Improve your Sales.”
Reserve a slot now! To get more information about the online conference meeting, email [email protected] or visit actions4growth-virtualgroup.eventbrite.com. You will receive joining instructions once you have registered.
Our virtual assistants can help boost your customer base and sales. Subscribe this August and you’ll get 5 hours FREE in your first month! Contact us and start your subscription now to avail this freebie.
Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.