Video Marketing Basics: A Look into Vine and Snapchat

Businesses are finding unique and inventive ways to use video marketing as a new medium to reach their customers. In fact, research found that videos make a huge impact on customers’ purchasing behavior. About 90% of online shoppers at a major retailer’s website said that they found video content helpful in buying decisions.

For the next part of our series, we’ll be looking at two of the most popular short video-sharing platforms. Let’s explore what Vine and Snapchat has to offer.


Vine is a relatively new video sharing platform, having been launched only in January 2013. To date, it has over 40 million users. What makes this platform different is that it is home to the shortest and funniest videos online. Running for only 6 seconds long, the majority of Vine videos are shot with a smartphone and are extremely brief and to the point.

What can you upload on Vine?

There are no ads when watching a video on Vine. They’re also not very strict when it comes to copyright infringement. It’s near impossible for them to filter every six-second video, leaving users to deal with the consequences of infringing copyright material.

Why choose Vine?

Vine allows users to follow others, share vines, and like. There is also a loop counter that will tell you how many times your Vine has been watched and repeated since you uploaded it.

This social media platform is perfect for short, informative video content. Use it to share quick announcements such as events, promos, and ads. It’s also a great way to show another side of your brand. Post entertaining content that you think your users might enjoy. Since the content is light, it will not only make them smile but also easily persuaded to share it with their connections!

Vine is available on desktop and mobile sites but you can only upload videos through their app which is available for AndroidiOS, and Windows Phone.


With more than 100 million active daily users, Snapchat has quickly become one of the most popular messaging apps in recent years. At its core, the app is a photo and video sharing platform that users can use to send content to their friends and brands to broadcast to the world. It is considered the first app to embrace the video-first phenomenon.

What can you upload on Snapchat?

Perhaps what makes Snapchat so popular is its content’s ephemeral nature. Photos and videos, which are called Snaps, last only a maximum of 10 seconds when sent to friends. However, by adding them to your Stories, you can create a 24-hour collection of content before it disappears.

Why choose Snapchat?

Snapchat is a great way to let your audience see the creative side of your brand. From filters to drawing on images and videos, you’ll be able to showcase your more relatable, human side.

Unlike Vine, everything on Snapchat is temporary. If you have a flash sale for one day only, Snapchat is the perfect way to make the announcement. Line it up on your Snap Story and after 24 hours, it’s gone! It saves you the trouble of having to manually take down the ad. Though it may look like a toy, Snapchat is a powerful app that is specially designed app to showcase your creativity to your customers!

Snapchat is available on Android and iOS.

When it comes to video marketing, even the shortest videos make an impact. They push you to be direct to the point and creative to maximize every second. In a world where everyone is busy and has the need to consume content quickly and easily, short videos is the way to go!

What are your thoughts on Vine and Snapchat? Share them in the comments below! You can also sign up for our free five-hour trial!

Check out the other parts of our Video Marketing Basics Series!

Pepper Virtual Assistants is a business solutions firm that specializes on virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.




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