In this digital age, it is important for businesses to not just rely on traditional marketing, but also to embark on online marketing or Internet/digital marketing to grow and succeed. As a strategic business owner, one of your top goals for your business is probably to stay visible and relevant. You can absolutely achieve that by implementing different online marketing strategies.
Regardless of the size of your business and the industry you’re in, now is the right time to develop a solid online marketing plan. You can start with these three proven-effective online marketing strategies:
1. Build an Irresistible Website
It’s 2018 and it is essential for your business to have a website if you want to improve brand awareness and online presence. Don’t just settle for a basic website, though. Aim for an innovative and well-designed website that your target market can’t resist. People’s impression of your website matter. According to a study, 94% of online users say that design is one reason they don’t trust certain websites and brands.
It is, thus, important for you to have a website with great design, layout, and functions to gain their trust and build your credibility online. In case you don’t know how to build a website, there are companies offering online marketing services that can help you create an irresistible website that converts for your brand.
2. Utilize the Power of SEO
Search engine optimization or SEO is an integral and powerful element in online marketing. Once you have a great website that attracts customers, it is now time to apply some tactics to direct traffic to your site and secure its rightful spot on search engines like Google.
Complying with the ever-changing search algorithms is a must if you want to rank high on search engines. It’s also good for your business if you apply the best SEO tools, such as keyword research, link building, content optimization, and backlink analysis.
3. Optimize Google Ads
Google Ads, formerly known as Google AdWords, is a pay-per-click advertising service for marketers or businesses that want to display their ads and appear in search results on Google. Although expensive, AdWords has already proven to be a competitive and powerful marketing option for businesses. In fact, a Google Economic Impact report revealed that businesses gain $2 in profits for every $1 spent on AdWords.
Google constantly develops useful AdWords features, including the keyword planner tool, promotion and message extensions, and shopping campaigns to help businesses like yours increase online visibility. Consider investing in this platform and maximize its potential with the help of a reliable company that can support you in building AdWords campaigns that convert.
Developing an online marketing plan may be a bit challenging, but you can succeed if you focus on a few simple yet key strategies first. Build a great website, implement SEO tactics that work, and take full advantage of Google Ads/AdWords and you’re off to a good start.
Pepper Virtual Assistants offers website, SEO, and AdWords services that can help you achieve your online marketing goals! Contact us to find out how we can work together.
Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.