2018 Online Marketing Stats You Need to Know

  • Facebook
  • Twitter
  • LinkedIn
  • Gmail

Online marketing is constantly evolving, and innovative businesses are paying attention and boosting their efforts in order to keep up. With 4.1 active internet users worldwide as of July 2018, it is undoubtedly becoming a more popular and excellent platform for promoting products and services.

Do you think marketing through email, social media, SEO, and content are effective for your business? Are you interested in trying Google Ads, video, or voice search? Whatever online marketing strategies you would like to focus on this year, here are some online marketing statistics that you need to know to solidify your marketing plan.


A lot of people have emails and more professionals prefer email to communicate. It is an effective channel to connect with your target market. Carefully plan the content and subject of your email, personalize your messages, and determine the best times to send emails to get better results.

Social Media

Social media is absolutely a powerful and popular tool among consumers regardless of age. It will be best for you to reach out to your audience and promote your brand through the different social media networks, specifically Facebook, Instagram, LinkedIn, and Twitter.


For a lot of marketers, content is still king. Create interesting and informative content for your website or blog to gain more readers, subscribers, and customers.


  • Converting leads into customers and improving SEO is the top marketing priority of 61% of marketers.
  • As of August 2018, Google has the highest search engine market share with 78.01%.
  • Top ranking sites have six times more links and load at an average speed of 1900 ms compared to low-ranking sites.
  • Google first-page results contain an average of 1,890 words.

Optimize your site or pages for search engines, especially Google. Make sure they comply with search algorithms, have quality content and links, and load fast to get high rankings.


Most consumers now use their mobile devices to communicate with brands and avail their products or services. Investing in a responsive and mobile-friendly site, as well as in mobile digital ads could be good for your business.

There are different online marketing platforms and strategies that you can try to promote and grow your business. Combine some of them and determine which ones are the most effective for you. Let these statistics guide you as you develop a plan that can take your business to the higher level!

Pepper Virtual Assistants offers website, SEO, and AdWords services that can help you achieve your online marketing goals! Contact us to find out how we can work together.

Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.



1 Comment

  1. Ana Porgo

    Social media is one of the best ways to present your/our business to the public. Since it will be seen by the public it should have right and concrete details of it. Public deserves to know what they what to know about the business but we should also remember that everything has limitations but what I’m saying is right and concrete when it comes to the product matters.


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