Instagram’s IGTV was only introduced a couple of months ago, and yet a lot of Instagrammers, including businesses, are already adopting and maximizing the platform. This long-form, interactive video feature has a lot to offer brands, particularly a greater opportunity to promote their product or service and increase brand awareness, conversions, and sales.
With IGTV, your brand can post tutorials, behind-the-scenes content, a sneak peek about an upcoming offer, a reality or game show, and other entertaining and informative content. You can follow the lead of these top brands with huge followings on Instagram that are maximizing IGTV. Let’s take a look at some of them:
With over 90 million Instagram followers, National Geographic recognizes IGTV’s benefits and utilizes the video platform to educate its followers. NatGeo’s 45-minute “One Strange Rock” video, hosted by Will Smith, explored the experience of NASA astronaut Peggy Whitson in space. The video earned more than 1 million views since it was posted.
Netflix, one of the most popular online streaming services today, took full advantage of IGTV’s long-form video feature. The company gave its 10.1 million followers, especially Riverdale fans, a visual treat when they uploaded an hour-long video of Cole Sprouse eating a burger! Only a month after it was posted, the video already got more than 600,000 views and over 50,000 comments.
Bacardi / Les Twins
Teaming up with other brands or influencers can make a marketing campaign stronger. Famous alcoholic beverage brand Bacardi used this strategy and partnered with renowned dancers Les Twins to create a video campaign showing the twins dancing in different places.
Internet media and news and entertainment company, BuzzFeed, has been using video marketing for quite some time now. And they did not pass up the amazing chance to deliver more content by taking advantage of IGTV! The firm’s “Hamster Soccer” game show/video became a hit, garnering thousands of views.
Leading Mexican restaurant, Chipotle, was among the first brands to utilize IGTV for marketing. Through their video titled, “What’s for lunch?”, the company showed the viewers a variety of combinations of food they can have from the restaurant.
High-end fashion brands also use IGTV for promotion! Louis Vuitton posted their Men’s Spring Summer 2019 fashion show on their channel. This was certainly a great way to reach out to their 26.4 million followers and other fashion enthusiasts on Instagram.
Brands of all sizes and different industries are already reaping the benefits of IGTV. You can also take advantage of this innovative feature’s potential. When done right, it could be a key to the success of your overall social media marketing plan.
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