Consumers nowadays look for authenticity in brands they follow and do business with. Establishing genuine connection between business and followers or customers is important and Instagram Stories hits that mark. With this feature, businesses are able to tell and share real stories with their viewers in an intimate space and viewers could get a glimpse of the brand through captivating photos and videos.
Since its launch in August 2016, Instagram Stories has grown to be an excellent lead-generating and engagement-boosting channel for companies of all sizes and industries. Any forward-thinking brand would prefer to use this tool and create authentic engagement.
Do you want to give it a try? Take inspiration from these brands that are dominating Instagram Stories and are using it to their advantage:
With already 79.4 million followers on Instagram, Nike used Instagram stories to reach out to its market and launch a competition to design the new AirMax. This multinational corporation invited its loyal followers from all over the world to give their ideas and be part of the production process.
One of the Instagram Stories shared by General Electric (GE) showed photos of employees and their experience in a volcanic mountain to collect data. Through these Stories, GE was able to give its followers a behind-the-scenes look at the company and its product and activities.
Through Instagram Stories, Mercedes Benz’s treated its followers, especially car enthusiasts, with a high-quality footage of its car show in Los Angeles last year. These teasers certainly helped attract visitors and boost the global automotive brand’s social media presence.
Technology company GoPro is dominating Instagram Stories with its interesting content, as well as footages showing their company culture and their staff’s great adventures with their products.
Whole Foods certainly knows how to entice its followers, and that is by posting photos of delicious and healthy food on Instagram Stories! Through this strategy, followers and potential customers are able to see the products available at their stores.
Even a reputable Federal agency, such as the National Aeronautics and Space Administration (NASA) knows how to smash it on Instagram Stories. Viewers get to see the awesome NASA facility and its employees and astronauts with their out-of-this-world space equipment.
Tech Crunch certainly knows the importance of sharing informative content and positioning the brand as an expert in the industry. A tutorial on “How to Use Instagram Stories in 11 Steps” is one of the serialized content the online publisher uploaded on Instagram Stories.
Gain new customers and drive traffic to your blog or website by using Instagram Stories. Ecommerce platform, Shopify, is constantly doing that. This feature can bring in positive results for your business, too!
These brands may be bigger, more established, and have more followers and customers. But they are using a free and user-friendly tool that is available for you and could also work wonders for your business. No matter when you started your business, how big or small it is, or what industry you’re in, now is a great time to create your Instagram Stories and see how they can help boost engagement and take your business to the next level.
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