With so many tools for digital marketing, you should be able to plan, execute, and manage your marketing efforts more effectively. But if you find yourself struggling to keep your digital marketing strategy together then maybe you’re missing out on one of the most powerful marketing platforms today — marketing automation.
Just by reading it, you would know that this tool is self-explanatory. Marketing automation involves the use of a software that automates, streamlines, and measures marketing tasks for you. Using this tool allows you to increase your productivity, efficiency, and revenue. Today, we’ll be looking at the basics of marketing automation.
- The Scope
Marketing automation can be used in different areas such as social media management, lead generation, email marketing, lead nurturing, cross-channel marketing campaigns, ROI measurement, and more. There are many things that you shouldn’t be doing manually anymore like emails. Did you know that automated emails have 152% higher click rate than “business as usual” emails? That should encourage you to leverage this platform!
- The Growth
This tool has become increasingly popular over the past years with 49% of companies using marketing automation. Not only that, more than 55% of B2B companies are adopting the technology, too! There are 11 times more B2B organizations using this platform today than when it initially started back in early 2011. Moreover, the marketing automation industry has seen a 50% increase in revenue over the past four years, reaching more than $2 billion.
- The Results
The ROI of marketing automation is as clear as day with 4 out of 5 marketers crediting this tool as the reason behind their increased revenue contribution. In fact, 80% of companies that use marketing automation saw their number of leads increase while 77% saw the rise in the number of their conversions. The platform’s measurable nature allows you to see immediately the results you want. According to a study done by Nucleus Research, marketing automation drives a 14.5% increase in sales productivity and a 12.2% decrease in marketing overhead.
There is no denying that marketing automation has made marketers successful in their digital marketing efforts. If you haven’t started doing then it’s time that you get into the game. Not only does marketing automation provide increased revenue, it also takes a lot of load off your hands thus increasing your overall productivity as well.
Have you included marketing automation in your strategy? Share with us your experience so far! If you need help in automating more of your tasks, work with our virtual assistants! Avail of our free five-hour trial today!
Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.