Marketing automation has been steadily increasing in demand and popularity because of the efficiency it provides. Marketers use it because they want to get things done faster and easier. But did you know that you can take this efficiency to a whole new level? Yes! By using integrated marketing automation tools that can do multiple things for you at once. In our previous blog post, we’ve looked into the basics of marketing automation. Today, we will go over the different software or programs you can use to leverage this tool even more!
Hubspot is literally your one-stop shop for marketing automation. Known primarily for inbound marketing, Hubspot leads the pack in lead generation. They help you get found by your target market. Their integrated platform covers everything from blogging to SEO, social, email marketing, analytics, custom workflows and more. The best part? They have a content management system that can help you streamline your content creation. So if content marketing is a big part of your strategy, then Hubspot is for you. The cost for this platform is $200/month for the Basic, $800/month for the Pro, and $2,400/month for the Enterprise plan.
Marketo is another great marketing automation platform known mainly for lead management. They also offer email marketing, consumer marketing, customer base marketing, and mobile marketing. Marketo does a lot of customer engagement marketing. If driving revenue is your priority this year then this platform can help you achieve this goal. Marketo also provides search marketing, web and mobile personalization, and ROI optimization. Every service they provide has different packages namely the Basic, Pro, Elite, and Enterprise.
A product of Salesforce, Pardot is a marketing automation tool that’s packed with features such as CRM integration, multi-channel social marketing, lead scoring and nurturing, email marketing with templates, advanced email analytics, landing pages and forms, Google Adwords integration, and ROI reporting. This robust platform costs $1,000/month for the Standard plan, $2,000/month for the Pro, and $3,000 for the Ultimate. If you want shortened sales cycles and generate more sales leads then Pardot is for you.
Infusionsoft is marketing automation for small business. It has a CRM functionality, sales automation, e-commerce, analytics, and marketing automation. It is also popular among bloggers because of its easy-to-use tools for acquiring new leads, creating marketing campaigns, contact management, email marketing, billing, and payment. Used by many e-commerce sites, Infusionsoft’s rates are very affordable. It costs $199/month for the Essentials package, $299/month for the Deluxe (sales automation), $299/month for the Deluxe (E-commerce), $379/month for the Complete bundle, and $599/month for the Team package.
Bought by Oracle in 2012, Eloqua specializes on personalized campaigns across multiple channels. This includes web, email, mobile, video, and display search. After personalizing, this platform proceeds to automating marketing campaigns. If you need more customers or want repeat purchases from your existing ones then the customizable approach of Eloqua will serve you best. Their comprehensive suit also includes demand generation, content marketing, contact nurturing, event management, and up-sell campaigns. The rates for 10 users is $2,000/month (Basic) while the rate for 50 users is $4,000/month (Standard). If you want the Enterprise rate, you need to get in touch with their sales.
These are some of the many marketing automation tools you can use for your company. Each software has its strengths and the best way to choose the best one for you is by identifying what you need first and then comparing it to what each tool has to offer. What marketing automation tools are you using right now? Drop us a line below!
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