So how can you encourage your readers to keep coming back for more? How can you entice new visitors to stay? Fret not! Today, we’ll be looking at five simple ways you can increase blog engagement. Let’s look at them one by one.
Write about their interests
A blog is not all about you unless it is a personal blog. It is more about your audience and their likes. Whether they are your regular readers, new visitors, or loyal customers, you have to create content that caters to their interests. Remember to focus on topics that are relevant to your brand, too!
Did you know that people are visually inclined by nature? Make sure to incorporate high-quality images in your articles. This not only puts breaks between paragraphs but also helps your readers visualize what you are talking about. Photos, videos, and screenshots are great visual aids for blogs. They make wordy content less boring, easier to read, and enticing enough to encourage your readers to share it on other platforms!
Back it up with facts
People are more likely to share content from trustworthy sources. When writing your blogs, remember to include studies, statistics, and other reputable data to back up your ideas. This helps you build trust with your readers. In addition, backing up your claims with facts also gives your readers the confidence that your advice is sound, thus making them more inclined to share your content with their peers.
Jump on trends
Writing about the latest trends is a great way to grow your audience and increase engagement. Create timely posts based on what your audience wants to read. However, bear in mind that trendy topics may not be relevant after a while so makes sure to create these articles alongside all-time relevant topics.
Explore other content formats
When most people think about blogs, they think of text-only content. While this is predominantly true, we believe that blogs can be more than plain, wordy articles. In fact, you should be publishing different types of content for your readers! Infographics, videos, and podcasts are great content types that you can publish on your brand’s blog. Not only do these add variety to your brand’s content but they also help you expand the reach of your blog and tap into audiences that you wouldn’t have had access to previously.
Good content is a gift that keeps on giving and nothing makes audiences return more than high quality, useful, and free content. Remember, the purpose of your brand’s blog is not only to engage with your readers but also to impart your knowledge and expertise!
Do you need a content writer for your brand’s blog? We at Pepper Virtual Assistants have copywriters that can help you with that! Just sign up for our free five-hour trial to get started!
Check out the other parts of our Blogging for Businesses series:
- 5 Ways to Increase Blog Engagement
- Choosing the Best Blogging Platform for Your Brand
- Infographics Fridays: Blogging for Businesses
Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.