Competition has been tight this year. Brands have been fighting to make their presence felt on various platforms. Facebook ranks high on that list. Almost everyone is on Facebook. Which makes it ideal for businesses to run their campaigns on this platform.
Let’s look at the top Facebook marketing campaigns for 2019.
Dove’s #ShowUs Campaign
Dove collected around 5,000 images with the help of GettyImages.com and digital photo company Girlgaze. The campaign showcased more than one hundred women in almost forty countries. It also includes subjects who are plus-size, women with skin conditions, diverse women and transexuals.
Dove Marketing Director Amy Stepanian said, “The purpose of collaboration with Getty Images was to grant all companies access to the photographs for their own marketing and social campaigns. Dove and Unilever will begin using the inclusive imagery across all their products and in campaigns later this year. We want to provide a touch point for these images to be seen and used everywhere. It’s the only way we see change happening.”
The campaign was launched to break stereotypes of how beautiful women should look. Dove has posted some of the images on their official Facebook account which has 28 million followers.
Moo.com’s Business Cards
Photo credit: www.adespresso.com
Another campaign which deserves recognition is Moo.com’s business cards. Moo.com is one of the most well-known brands for B2B printed products. They specialize in producing business cards. The company prefers simplicity in making the cards. But their Facebook marketing campaign added some spice into what they’re selling. One of their ads showed a deck of cards with a jungle-themed background.
The Here Card Reader from Paypal
Photo credit: www.swat.io
One of the world’s leading payment platform Paypal launched their new card reader. This is perfect for entrepreneurs in the e-commerce business. The campaign’s message was simple: no monthly fees or setup costs. It is more convenient for customers who are looking for quicker and cheaper ways to process transactions. Advertising it thru Facebook got the attention of the people who need it the most.
Airbnb’s 6-second Wonder Video
Video credit: facebook.com/airbnb
Many brands are utilizing Facebook Watch for marketing purposes, Airbnb included. The 6-second video they posted went viral. The video discussed the benefits property owners can enjoy when they add their place on Airbnb’s listing. The company continues to launch more videos, which are longer and contain more details.
We can arguably say that Facebook is a household entity by now. And it is one of the best platforms to make yourself heard. It’s a venue for people who are supporting different causes to address their points. It’s also perfect for big and small businesses to market their products and services. A lot of companies enjoyed success this year thanks to Facebook. Everyone can expect more creative and interactive marketing campaigns on this social media platform in 2020.
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