Instagram is one of the most popular social media platforms out there. Users share stories on this network by posting pictures. And according to research, Instagram is ranked as the number one photo sharing app. Brands have noticed the popularity it continues to gain.
From a simple app, Instagram has now turned into a marketing platform for many companies. Having over 500 million daily users, promoting your brand using this app would be a wise move. It is a great opportunity to reach out to users and potential customers. And a lot of big brands have already taken advantage of this platform for marketing purposes.
Companies have showcased their creativity and style with their Instagram marketing campaigns. And competition was tight this year.
Let’s look at the top marketing campaigns on Instagram for 2019.
McDonald’s “Iconic Days”
Photo Credit: www.adweek.com
McDonald’s Germany recently launched a campaign titled “Iconic Days” on their Instagram account. The minimalist campaign associates a specific product to hours within a day. And each post was published at a certain hour.
The campaign can only be seen on Instagram right now. But McDonald’s is planning to use the campaign in other platforms in the coming months.
Mothercare’s #BodyProudMums Campaign
Photo Credit: www.joseangelostudios.com
The new hashtag initiated by Mothercare focuses on issues women face after giving birth. The #BodyProudMums campaign doesn’t just boost brand awareness; it also tells real-life stories. The campaign has gained popularity worldwide, having 1,000 posts as of writing. It shows that a real-life story with an image attached can gain a lot of attention and engagements.
Essie Features Nail Art Done by Fans
Photo Credit: www.practicalecommerce.com
The nail polish brand recently started their #essielove campaign on Instagram. Essie encourages fans to share their nail shots on their IG accounts with the hashtag #essielove. Fans got the chance to show their creativity with Essie’s products. Some of the posts were featured on the brand’s Instagram account. And almost 300,000 photos were posted by users, which shows the campaign’s success.
Shopping on Wayfair’s Instagram Page
Photo Credit: www.brafton.com
Instagram’s integrated shopping feature has enjoyed success since it’s launch. Home decor company Wayfair adopted this feature for marketing purposes. The brand posts pictures of their products with price tags attached to them and options on how to purchase them. Users just need to click on an item, tap “Shop Now” and be redirected to the checkout page.
Wayfair’s decision to apply this strategy has brought them success. Using this feature led to an increase in traffic for the brand’s website. And it shows the need for companies to experiment with new features for their content.
Companies are now acknowledging the influence of social media networks like Instagram. Marketing on this platform is a good way to reach out to your target market. Brands often tag this app as the medium of choice for their consumers. Businesses should also know the types of content that can gain attention, as competition gets tighter each year.
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