by Pepper Sugar | Aug 10, 2018 | Marketing, Social Media
Consumers nowadays look for authenticity in brands they follow and do business with. Establishing genuine connection between business and followers or customers is important and Instagram Stories hits that mark. With this feature, businesses are able to tell and share...
by Pepper Sugar | Aug 9, 2018 | Marketing, Social Media
A lot of B2B companies have been using Instagram (IG) to expand their network, improve brand visibility, and stay relevant. According to statistics, there are currently over 25 million Instagram business profiles worldwide. That number continues to rise with the...
by Pepper Sugar | Aug 7, 2018 | Marketing, Social Media
Instagram continues to be one of the top social media networks today. Since its launch in 2010, it has already hit the 1 billion users milestone earlier this year. More users, including brands or marketers, are taking advantage of this photo and video-sharing network...
by Pepper Sugar | Aug 3, 2018 | Marketing
Consumers love getting stuff for free, especially if it’s from a reputable and successful company. Whether it’s a free sample product, meal, one-hour consultation, and e-course, it’s an offer that’s hard to resist. This is why more businesses are optimizing this...
by Pepper Sugar | Aug 1, 2018 | Marketing
Every business aims to gain new customers and retain existing ones to remain relevant and boost sales and profits. For savvy and forward-thinking marketers or business owners, giving away a product or offering a service for free is an effective technique to achieve...
by Pepper Sugar | Jul 5, 2018 | Marketing
One of the biggest challenges any organization faces is keeping their employees, more so the good and deserving ones. When an employee leaves, the management is left with the task to look for a replacement within a short period, as well as the responsibility to manage...
