by Pepper Sugar | Oct 24, 2016 | Marketing
Smartphones and tablets have become an indispensable part of our lives. Most of us start and end our days with checking our devices. In today’s fast-paced industry, mobile is unlocking a world of opportunities for marketers to reach audiences and leverage their...
by Pepper Sugar | Oct 5, 2016 | Marketing
Infographics are fun, creative, and fact-filled visuals that feed readers a ton of information without making them feel overwhelmed. In fact, research found that colorful visuals increase people’s willingness to read a piece of content by 80%. These days, infographics...
by Pepper Sugar | Sep 30, 2016 | Marketing
Infographics do more than tell data and statistics. They tell a visual story about an important topic. Though concise and simple, infographics are filled with valuable information that is presented in a user-friendly and easy-to-recall layout. In fact, infographic...
by Pepper Sugar | Sep 26, 2016 | Marketing
Infographics have been around for thousands of years. We just call it by different names. For centuries, people have attempted to explain and present the world around them through a combination of words and visual representations. From primitive cave paintings to...
by Pepper Sugar | Sep 16, 2016 | Marketing
There have been many debates on the relationship between search engine optimization (SEO) and content marketing. Many marketers are at odds between these two strategic tools, leaving them with several questions. Do they fit together? Are they mutually exclusive? The...
by Pepper Sugar | Sep 15, 2016 | Marketing
SEO can be a tricky tool to leverage and master considering the ever-changing algorithms of search engines. It is a constantly changing field that forces marketers to switch up their SEO practices. Like everything else, SEO also has its own fair share of rules that...
