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The Art of Building Your Blog Reputation: Encourage Reader Engagement

by Pepper Sugar | Aug 16, 2013 | Marketing

Businesses have been recognizing the increasing importance of blogs over the past years. In the 2012 study done by the Center for Marketing Research at the University of Massachusetts Dartmouth, it showed that 171 (34%) of the Fortune 500 companies have corporate...

The Art of Building Your Blog Reputation: Create Quality Content

by Pepper Sugar | Aug 8, 2013 | Marketing

Building your blog reputation is no easy task but that is not to say that it can’t be done. It takes specialization, content building, and reader engagement to back it up. In our previous post, we looked at how you can establish your expertise. Reputation is all about...

The Art of Building Your Blog Reputation: Establish Your Expertise

by Pepper Sugar | Aug 2, 2013 | Marketing

The blogosphere is practically a world without limits. Despite the more than 133 million blogs indexed by blog search engine Technorati since 2002, more are still being created every day. The demand for blogs has been huge as well with 77% of internet users reading...

Blogger vs. WordPress – Which Works Best for You?

by Pepper Sugar | Jul 3, 2012 | Marketing

Remember that scene in the Facebook movie The Social Network, where young Mark Zuckerberg blabbed about his bad breakup with his girlfriend online? He felt so bad and heartbroken, he even compared her to a farm animal. That was blogging back then—a whole new,...

How to Promote Your Blog in 5 Simple Steps

by Pepper Sugar | Mar 8, 2012 | Marketing

No matter how awesome your web design is, or how convincing your words are, it won’t really matter if you have no readers. People will need to know you have a blog in the first place. How? Here are 5 simple steps:

Web Usability Series: Part 5 – Say it, and say it well

by Pepper Sugar | May 27, 2011 | Marketing

The most important element of any web page is the content. Let’s face it: content is king. You can have the best designed site in the world, but if you have nothing worth reading or listening to, nobody is going to care. Worse, if you do have something worth...
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