by Pepper Sugar | Jan 15, 2015 | Social Media
Ever wondered if your LinkedIn posts are reaching your target audience? Is it generating enough interest or engagement? Today we’re wrapping up our series on measuring social media with LinkedIn, the world’s largest professional network on the web. We’ve already...
by Pepper Sugar | Dec 23, 2014 | Social Media
We’ve been looking at measuring social media the past two weeks starting with Facebook and today we’ll be zeroing in on Twitter. Twitter has 284 million monthly active users and there are 500 million tweets sent per day. The dynamics of the Twitterverse is very...
by Pepper Sugar | Nov 27, 2014 | Social Media
Today we’re continuing our series on measuring social media where we’ll look at the biggest and still leading social network—Facebook. With 1.35 billion monthly active users to date, Facebook is instinctively the first social media channel that marketers latch on to....
by Pepper Sugar | Nov 7, 2014 | Social Media
Social Media still remains as the top tactic used by B2B marketers in their content marketing. In the 2015 B2B Content Marketing Benchmarks and Trends report released by the Content Marketing Institute (CMI), it showed that 92% of B2B marketers use social media...
by Pepper Sugar | Oct 23, 2014 | Social Media
Twin Design / Shutterstock.com It comes as no surprise that social media is getting a huge chunk of the marketing budget lately for a lot of companies. The reach and engagement it provides have been so effective that it has pushed back a lot of traditional marketing...
by Pepper Sugar | Aug 14, 2014 | Social Media
Social media has drastically changed the way we do customer service. Hotlines and face-to-face interactions are still utilized but tweets and comments have become more popular for customers especially for those looking for immediate answers to their inquiries. Social...
