Social Media Trends for 2015

Social media is keeping its stronghold in the digital marketing arena. In fact, we’re pretty sure that social media marketing is getting a bigger budget this year in your marketing plan. To help execute your strategy better, we’re giving you a heads up on what to...

It’s Not About Tweeting, It’s About Engaging

We’ve been looking at measuring social media the past two weeks starting with Facebook and today we’ll be zeroing in on Twitter.  Twitter has 284 million monthly active users and there are 500 million tweets sent per day. The dynamics of the Twitterverse is very...

How to Effectively Measure Facebook Engagement

Today we’re continuing our series on measuring social media where we’ll look at the biggest and still leading social network—Facebook. With 1.35 billion monthly active users to date, Facebook is instinctively the first social media channel that marketers latch on to....