by Pepper Sugar | Oct 23, 2014 | Social Media
Twin Design / Shutterstock.com It comes as no surprise that social media is getting a huge chunk of the marketing budget lately for a lot of companies. The reach and engagement it provides have been so effective that it has pushed back a lot of traditional marketing...
by Pepper Sugar | Aug 14, 2014 | Social Media
Social media has drastically changed the way we do customer service. Hotlines and face-to-face interactions are still utilized but tweets and comments have become more popular for customers especially for those looking for immediate answers to their inquiries. Social...
by Pepper Sugar | Jul 31, 2014 | Social Media
Social media is one of the most powerful marketing platforms today. It provides unlimited reach that allows you to access your audience directly. You can even promote content, product info, and promos with an exposure that can rival what TV advertisements offer. It’s...
by Pepper Sugar | Jun 4, 2014 | Social Media
With 1.28 billion monthly active users, Facebook is undoubtedly the leading social media site today. To overlook this fact is like passing up on a free million-dollar ad placement with maximum global reach. That’s how powerful Facebook is. Marketing your business on...
by Pepper Sugar | Apr 22, 2014 | Social Media, Virtual Assistants
Companies lose sight of the bigger social media picture in a constant struggle for likes, followers and plus ones. Social pages are not landing pages designed for conversions or the equivalent of appealing store fronts. They represent an opportunity for businesses to...
by Pepper Sugar | Dec 19, 2013 | Social Media
Facebook recently announced in its blog that it has made some changes in its News Feed algorithm. The News Feed is basically where you see all the updates from your friends and family. Facebook Engineering Manager Varun Kacholia said that the goal of the News Feed is...
