COVID-19 Lockdown: Communication in Time of Crisis

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Brands and various organizations are working to come up with communication strategies in response to the Coronavirus outbreak. Communication is vital, especially now that most of us are working remotely. The last thing you want to happen is mistrust due to lack of communication, but you also have to be mindful of how you will convey your message. 

Here are some factors to consider when you are communicating during the outbreak.


Develop a communications plan

Identify the information that is essential to your target audience. Create messaging strategies that are applicable and engaging. Set the right tone when you are communicating to your audience, focus on compliance and empowerment. Emphasizing on the importance of having good hygiene is one good example. Do it in a way that your audience will take it as a friendly and helpful reminder. Assure your audience that your business values their safety and well-being.

Here are some factors to keep in mind when creating a communications plan:

  • Identify which communication tools work best for you.
  • Use the proper tone when you are delivering your message to your clients and employees.
  • Back-up communications system.
  • The purpose of your message.


Communicate Regularly with Your Team Members

Provide regular updates to your employees. Inform them of any developments and how the company is handling the crisis. It’s also important to give information about long term plans if in case the crisis will last longer. Accommodate your employees if they have any questions or concerns. Remember, honest and regular communication will help build trust within the organization. 

Make an effort to spread messages that are engaging, helpful, and relevant. One study shows that 2 in 3 employees ignore emails coming from their employers. This happens because some employees feel that they won’t get anything interesting and helpful from the messages they receive. Try using several content formats such as short posts, infographics, videos. Variety in content could help increase employee engagement.


How You Should Communicate with Your Target Market

Make an effort to inform your clients on how your business is doing. If you’re planning to make significant changes, you have to let them know to avoid misunderstandings and disruptions. Let them know as well that your communication lines are always open if in case they have any inquiries or concerns.

Focus on details important to your customers. For example, if you’re running a courier service, describe the cleaning procedures your company is doing to ensure safety. Doing this helps operations run smoothly while giving an assurance that your business is doing what is necessary.

Empathy is important at a time like this. Your business should continue to move forward, but you also have to be careful with your marketing strategies. Align your approach to what is ethical and acceptable, given the current situation.


Communication plays a big role for everyone these days. During times of crisis, it’s important to maintain a calm and collected voice. Keep communication lines open with team members, clients, and business partners. A detailed communication plan will help avoid confusion and unnecessary stress.


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