One of the biggest challenges of being a content marketer is continually creating new content. Most businesses don’t have the luxury of writing about everything under the sun. They need to stick to their niche or industry. As a content marketer, you need to produce content that your readers would find useful.
In our last blog, we shared some tips on how to write blogs consistently. Today, we’ll be looking at five ways on how you can create fresh blog content. Let’s go through them one by one.
Read other publications
Whether it’s print media like newspapers and magazines or blogs similar to yours, reading other people’s works is a great source inspiration for new topics to write about. Learn about what’s trending and look out for stories that are aligned with your content. Writing about the same topic from a different angle works, too!
Explore new tools and write about them
People often do research before trying out a new program. That’s why there are so many blogs comparing tools that have similar functions. Instead of writing about tools that have been around for a while, check out some of the latest releases and explore its functions and features. Be the first in your niche to discover a new program that can come in handy for others. Discover what makes these programs unique and share your newfound knowledge with your readers!
Ask your readers
Your readers are your greatest source of blog content. Ask your audience what they’d like to read more about and create a content calendar around it. What topics interest them? Ask your audience on social media. Post a question on Facebook or set up a poll on Twitter. Survey Monkey is also a great tool that you can use to gather information from your readers!
Share your story
People love reading about others’ experiences. Why? Because it is relevant and honest. Write about the challenges you faced and how you overcame them. Give something substantial for your readers to learn from. Maybe you’ve made mistakes that your audience can avoid. Write about tips and lifehacks that can improve their lives. Remember that the most effective content is the kind that resonates and creates a strong bond with your customers.
Try out fresh content types
Perhaps what makes content sites like Buzzfeed and Huffington interesting to many is their adaptability to alternative media. Instead of focusing on text-only blogs, try exploring other types of content. Videos, podcasts, and infographics are great content that you can use in your blogs. Introducing different content formats on your blog not only offer readers a new way to consume your content but also attract new guests that you’ve never reached before!
There you have it! We hope these tips will help you get your ideas flowing again. Blogging isn’t easy but with the right practices, you’ll find yourself filling up your content calendar in no time. Remember that without great content, even well-designed blogs are doomed to fail. Quality wins over quantity any day!
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Check out the other parts of our Blogging Basics series:
- 5 Simple Hacks to Writing Blogs Consistently
- 5 Ways to Create Fresh Blog Content
- Infographics Fridays: The Basics of Blogging
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