It’s September already, and for a lot of countries, it means the holiday season has begun. This also means busier days ahead for businesses. This is why now’s a good time to get your holiday marketing plan ready! Make sure it includes ways to optimize digital marketing strategies so you can attract more customers, increase your conversion rate and profits, and improve your bottom line.
It’s always an excellent idea to leverage multiple online channels and tools to reach your marketing goals. But regardless of channel or tool, take note of these digital marketing strategies and tips for the holidays to get the best results.
Identify New Keywords
Keyword research is a must in digital marketing. Although it’s the same holiday season, keywords and trending topics may change and evolve every year. So, it’s best that you revisit your old keywords and identify and use new ones to boost your content marketing and SEO efforts. Use keyword research tools to ensure that you’re capturing the right audience and generating quality leads.
Maximize Location-Based Marketing
It’s important that you consider your ideal customers’ location to effectively promote your brand. Mobile phone usage among consumers is growing tremendously, and that will most likely increase during the holidays. Better solidify your location-based marketing plan this season! Maximize geotargeting and geofencing to increase your visibility and to ensure that you’re delivering your content and ads to the right audience.
Photo credit: MarketingProfs
Create and Send Laser-Focused Emails
The holiday season is the perfect time for brands to reach out to their target market through email campaigns. Don’t just stuff your consumers’ inboxes with irrelevant and generic emails. Make sure you create and send creative, valuable, and laser-focused emails! To stand out from your competitors and maximize your visibility, make your subject line irresistible, personalize your message with your subscriber’s name, and send out emails at different times.
Invest in Paid Ads
If you’re thinking of a strategy you’d want to allot your budget to this season, advertising should be it. Aside from pay-per-click advertising, which can help drive more traffic to your website, it also pays to invest in social media advertising. Start with Facebook or Twitter ads! According to researches and surveys, both marketers and consumers now see social media as an essential and relevant advertising channel. Check your ad copy and make sure that your offer is current to expand your reach, get more clicks, and boost your sales.
Photo credit: blog.hootsuite.com
Amp Up Landing Pages
Give your existing and prospective customers a reason to buy from you or avail your services with awesome landing pages! Take advantage of the holiday mood and rush by getting more creative. Use festive graphics and enticing copies. It’s also a good idea to add banners to promote discounts and include countdown timers to create a sense of urgency in your offers.
The holiday season is an excellent time to connect to your target market and promote your brand. Leverage these digital marketing strategies and you’ll make the holidays the most wonderful time of the year for your business!
Need help implementing your digital marketing plan for the holidays? We can assist you! Contact us to find out how we can work together!
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