Optimizing productivity is an ongoing journey. As our world becomes more and more tech-centered, digital marketing is on the rise. To set up your strategies for success in the new year, maintaining a strong level of productivity is essential. Here are a few trending tips to help you get started.
Effective communication is the backbone of any productive team. In order for employees to feel they’re achieving their goals and for managers to put forth the right message, keeping the lines of communication open is critical. Messaging apps are a necessary asset to better inter-office and remote employee communication. Tools like Google Hangouts and Slack provide teams with an easy-to-use platform they can access right from their mobile devices.
Team management tools can also be helpful for improving communication. Statistics show that 20 percent of a workweek is wasted looking for information from colleagues, while 28 percent is wasted on managing emails. Implementing a team management app resolves the issue of wasted time and removes manual work and delays by housing tasks, updates, progress reports and more in a single place.
Oracle’s Mark Hurd believes that by 2025, 85 percent of customer interactions will be automated. Lifting a notable workload from marketers’ plates, intelligent chatbots allow for efficient and effective communication with audiences on a 24/7 basis. These bots not only boost customer satisfaction with improved response rates but also improve SEO and therefore your overall reach.
Improvement in collaboration can increase a team’s productivity levels by up to 25 percent. Utilizing the cloud can contribute to this productivity, as it has revolutionized collaboration efforts exponentially since its introduction to the workplace. Without ever needing to physically bring a team together or log into a specified computer, documents can be quickly distributed, multiple comments can be easily centralized and the exchange of ideas can occur from anywhere at any time. Also, a digital marketing roadmap tool helps you prioritize opportunities and scale your efforts.
Providing a space where people feel they can contribute to the bigger picture encourages a happier and more motivated workforce. For projects that require collaboration, creating a shared space where coworkers can bounce ideas around and share different perspectives produces more diversified work within a team atmosphere. For those reasons, it’s important to choose a cloud provider with the proper applications for your team’s creative needs.
The year 2019 will be a big year for blockchain, as nearly every industry will be affected by it in some form. Marketers in particular will feel the benefits of this emerging technology going forward. While roughly 70 percent of advertisers currently fail to target consumers with behavioral data, blockchain’s properties can be utilized to create a decentralized search engine to help advertisers get in front of their targets. Considering the massive amounts of exposure consumers face today, this ability and the prospect of using blockchain to incentivize consumers to better engage with advertisements is incredibly promising.
Worldwide, more than 1.2 billion people use mobile devices. Due to its growing popularity, it’s projected that 79 percent of US advertising budgets will be spent on mobile advertising by 2019. Adopting a mobile marketing strategy is no longer a recommendation but a requirement at this point.
As the business of digital marketing continues to grow, staying a step ahead of your competition is critical. Implementing these technologies and practices can help your team start 2019 on the right foot.
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