Marketing campaigns are in full swing at this time of the year. For B2B companies, building and delivering an effective holiday marketing campaign may be a bit tough, considering their diverse clientele and the already overwhelming holiday-related messages the market sees everywhere. However, a lot of B2Bs have taken on this challenge and nailed it. What worked for them could work for you, too!
Maximizing multiple platforms and innovative strategies contributes to the success of your holiday marketing campaign. Like other successful B2B companies, you can use email, social media, video, visual ads, and other tools and tactics to achieve the best results. Here are examples of the top B2B holiday marketing campaigns that you can take inspiration from:
Vidyard’s Blog Promotion
It’s always an excellent idea to publish holiday-themed content on your blog. Moreover, you can boost your blog’s visibility and audience engagement through email marketing. Vidyard hit the mark when they used Rudolph, a catchy holiday-themed email subject line, and a witty copy in an email promoting their blog about pointers for creating outstanding holiday videos.
Uberflip’s Video E-Card
By combining content and video marketing, Uberflip has successfully captured the market’s interest. This content marketing company’s holiday video e-card called “A Content Marketing Christmas Carol,” featured the tale of Mr. Schmitty, a cynical content marketer, and what he needs to know about the past, present, and future of content marketing. The video content is engaging, making the holiday campaign a winner!
Interactive Contest by SnapApp
Running contests is also a great holiday marketing strategy. SnapApp has successfully pulled this strategy off with its ugly sweater contest. Not only did this campaign put a spotlight on a fun holiday trend (ugly sweaters), it also focused on the company’s support for five wonderful charities. Users were asked to submit their photos wearing their ugly sweaters and pick their chosen charity. SnapApp then sent the donation to the charities. The campaign attracted a lot of participants because it promoted the spirit of giving.
E-book Promotion Email by Marketo
Marketing automation software company, Marketo, used a feel-good approach in its holiday e-book promotion email. The campaign showed an image of a woman in a sweater by the fireplace reading a book and a copy, “Get Cozy with Content.” If you also want to share and promote your e-books, this is one brilliant idea and strategy that you can copy.
Instagram Stories from Hubspot
According to statistics, 400 million Instagram users watch Instagram stories daily. One in three Instagram stories are from businesses. Hubspot certainly took note of those numbers and optimized the platform to reach out to its target market. Like this software company, you can also use Instagram Stories to be visible to your existing and prospective clients this season. Show them your company’s fun side by posting videos of your holiday decorations.
Infographic by ZoomInfo
As a top B2B contact database provider, ZoomInfo was smart to create a campaign that highlighted tips and information that can help B2Bs resolve challenges and accelerate growth. The company’s “4 New Year’s Resolutions for Your B2B Organization” infographic was not only visually attractive. It also contained interesting content that any business would find useful.
Holiday marketing campaigns come in different forms and shapes. With the various platforms and techniques around, you can come up numerous ideas for your next holiday marketing campaign. Learn from and be inspired by these winning campaigns from other B2B companies and you, too, can create a campaign that will make you stand out from the crowd.
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