The holiday marketing season has officially kicked off. For forward-thinking business owners like you, it’s not enough that your team works hard this season. Everyone needs to work smart to successfully implement your plan and achieve your marketing goals. Thus, utilizing the right holiday marketing tools is essential.
Thanks to ever-evolving technology, there are now tons of marketing software at your disposal. Let’s have a look at some of the tools that you should use to manage and make the most of your holiday marketing plan:
1. Ebook Creation
Creating and publishing an ebook is one of the best ways any business can do to share valuable content with their customers or subscribers. According to a survey, 63% of buyers would share their name and email address to receive ebooks from B2B companies.
If you’re looking to create a holiday-themed ebook to boost your content marketing strategy this season, you can download and use ebook writing tools for free or at a minimal cost. iBooks Author is a great tool for Mac users. There are also apps like Pressbooks and Atavist that you can use to create an ebook that you can offer as a holiday gift for your loyal customers.
Optimize your overall marketing plan this season by running contests. Not only will this entertaining strategy help increase your followers, it will also boost engagement and brand loyalty. One of the easiest and quickest ways to launch your contest or giveaway is by using Rafflecopter.
Woobox is also an easy-to-use tool for creating engaging and fun campaigns, including photo and video contests, sweepstakes, and instant wins. You can also host social promotions and contests through Wishpond to generate leads and grow your business.
3. Social Media Management
Social media is a proven effective and powerful marketing tool for businesses. This busy holiday season, boost your social media strategy by managing your social media accounts with the help of social media management software. You can post from multiple platforms, schedule your posts, track followers and statistics, and do more by using reliable and popular tools like Hootsuite, Sprout Social, and Agorapulse.
4. Email Marketing
According to statistics, almost 60% of B2B marketers say that email is their most effective channel for generating profits. Have your newsletters for the holidays ready and send them out to your existing and potential customers to gain more leads and profits by using email marketing tools.
Mailchimp, GetResponse, and Aweber are just three of the most widely-used email marketing automation platforms and service providers that you might want to try. These tools are packed with great features, including email support, live chat, webinars, and tutorials. They also integrate well with platforms like WordPress and lead generation software like OptinMonster.
5. Hashtag Researching
Hashtags have become an integral element in all social media channels. Whether you use Facebook, Instagram, Twitter, or LinkedIn, hashtags help you reach out to your target market and increase brand awareness.
It is, therefore, important that you research and use the best and most popular and relevant hashtags to make the most of your marketing efforts. With tools like RiteTag, Hashtagify, and Keyhole, you can do that! Furthermore, these tools have built-in analytics that allows you to track how your hashtag is performing.
There is also a tool for organizing your creative projects into beautiful visual boards. Milanote is created to replicate the feeling of working on a wall in a creative studio – visual, tactile, and sometimes a bit messy – Milanote is a great fit for freelancers in both the marketing and design spaces. Milanote has heaps of built-in templates to help you get started with a variety of different projects, from creating a mood board to set out the visual direction for a project, to writing that perfect creative brief. Its sharing features make it a great option for those who regularly provide work to clients for feedback.
These are just some of the marketing tools that you can utilize to run your marketing plan this season more efficiently. Choose and use the ones that best suit your business to reach your holiday marketing goals.
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Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.