The “Ber” months have started rolling in. This only means that the most-celebrated holidays are just around the corner. While consumers or patrons are now starting to plan for Halloween costume parties, Thanksgiving dinner, Christmas gift-giving, and New Year festivities, businesses also have their own preparations.
These holidays are the busiest and the most profitable and lucrative season of the year. For business owners like you, planning for the holidays as early as now is always a brilliant idea. Whether you sell products, offer services, or you do both, you better make sure you are holiday-ready to have greater chances of success.
Take note of these early holiday preparations you need to start doing now:
Create Marketing Campaigns and Promotions
Take advantage of the festive mood and the market’s willingness to spend this holiday season. It’s time to develop enticing marketing campaigns that your existing and prospective customers can’t resist.
Strengthen your marketing plan. Offer promos, sales, and discounted products or services. Personalize your emails to your subscribers, prepare your new website, and rev up your social media posts. You should also probably try new online marketing strategies this time of the year. Do something more creative and different, and make sure that your campaigns show what makes your business stand out from the crowd.
Prep Your Inventory
If you own a store, it’s best if you check your inventory. Your customers may want to buy more products and spend more money, so make sure you have enough or extra stocks. Plan your budget for inventories and start contacting your manufacturers or suppliers right away.
According to statistics, holiday season sales growth continues to increase every year. This is definitely a perfect opportunity for you to increase your sales and profits!
Hire Seasonal Staff
You would most probably need extra sets of hands (and more minds) during the holiday rush. Hire and/or train seasonal or part-time workers, who can help you with production, marketing, content creation, and customer service. Virtual assistants are a great addition to your team also as they can manage your emails, inventory lists, and other tasks during this busy season.
Review Company Policies
The holiday frenzy can be overwhelming. Make sure you review and set your company policies well to prevent confusion and problems. This means two things. First, your holiday purchase, delivery, and return policy, as well as the policies included in your campaigns or promos.
Second, your company’s holiday vacation policies for your employees. Since you’d be expecting more demands from customers, you would need your regular employees to be around. Create a clear vacation policy and communicate it to your staff in advance, so everyone can schedule and avail their holiday leaves.
Plan Something for Your Staff
Managing your business during the holidays isn’t only about attracting customers and connecting with partners. It is also about your employees! Aside from ensuring that they will have their well-deserved time off from work, establish fun company holiday traditions and events.
Decorate your office for Halloween and the Christmas season, let everyone participate in holiday charitable projects, start planning your parties, and schedule when to give out their bonuses! Think of ways to perk your employees up and boost their morale. That way, they’ll be motivated to perform their jobs well.
It’s never too early to start planning and preparing for the busy holidays. Make the most of this profitable and joyous season by following these tips. It will absolutely be a wonderful time of the year for your business!
Our virtual assistants can help you with tasks for the holidays! Contact us to find out how we can work together.
Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.