5 Holiday Marketing Tips to Reach Gen Z

The holiday season is one of the most opportune times for businesses to reach a wider audience across all platforms. If millennials were the primary target of holiday ads and promos in the past few years, perhaps it’s best to shift the focus to Generation Z. This...

Successful Holiday Marketing Campaigns You Can Follow

Creating effective holiday marketing campaigns can be challenging. Trends evolve and consumer demands and behaviors change. But you can always customize your online and offline marketing strategies to fit the current trends. Make them timely and relevant and suitable...

Holiday Marketing Tips to Reach Millennials

The holiday season is a great time for you to utilize innovative ways to reach and connect with your target market. How you approach them is key to the success of your holiday marketing campaign. This is especially critical if your brand caters to millennials. They...

Digital Marketing Strategies for the Holidays

It’s September already, and for a lot of countries, it means the holiday season has begun. This also means busier days ahead for businesses. This is why now’s a good time to get your holiday marketing plan ready! Make sure it includes ways to optimize digital...

Using Email Marketing to Improve B2B Lead Generation

In today’s competitive B2B world, it is essential for every company to have an email marketing plan. This strategy is considered the most effective for achieving various online marketing goals, including lead generation. In fact, 89% of today’s marketers utilize...
How to Build a Sales Team

How to Build a Sales Team

Great business leaders know the importance of working successfully with their team. As you grow your business, you’ll find the need to hire talented and experienced individuals and build teams that would handle specialized tasks, like sales. Building a sales team may...

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Infographic: Goal Setting

Infographic: Goal Setting

Goal setting is a powerful process that allows you to plan and shape your future. It motivates you to focus and work on what you what to achieve in your personal and professional life. For business owners like you, setting goals should be a vital part of your business...

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3 Big Personal Goals You Should Aim for This Year

3 Big Personal Goals You Should Aim for This Year

As a business leader, you constantly set business goals and explore ways for your company to survive and thrive. However, it’s important to recognize that there’s more to life than your work or business. You should also set personal goals that will motivate you to...

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5 Business Goals You Should Set This Year

5 Business Goals You Should Set This Year

The success of a business can be attributed to various factors. It could be effective marketing campaigns, wise financial decisions, or great employee relationship and engagement. All of these things, though, are rooted on a basic yet important thing – having a goal....

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Infographic: Organizing Your Small Business

Infographic: Organizing Your Small Business

Business organization is considered a key to any company’s journey to success. Removing all clutter is a huge part of this. As the business leader, it’s important that you declutter and get your business organized so it runs smoothly, productively, and successfully....

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Decluttering Tips for Small Businesses

Decluttering Tips for Small Businesses

Small businesses, just like homes, also need cleaning and decluttering to become organized. Getting rid of unnecessary physical, virtual, as well as mental clutter will greatly benefit you and your business. You and your staff will be able to work more effectively and...

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4 Tips For Keeping Your Customers Happy

4 Tips For Keeping Your Customers Happy

Your customers are the backbone of your business, so ensuring that they are happy is paramount. It doesn’t matter how amazing your products and services are if you don’t have customers who will buy them. Plus, it’s a lot more expensive to go out and find new customers...

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Best Holiday Campaigns from B2Cs

Best Holiday Campaigns from B2Cs

The holiday season gives business to consumer (B2C) companies a great opportunity to increase their customer base, sales, and profits. However, this time of the year could also be stressful and challenging. As a B2C brand, it is your goal to implement holiday...

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Top Holiday Marketing Campaigns from B2Bs

Top Holiday Marketing Campaigns from B2Bs

Marketing campaigns are in full swing at this time of the year. For B2B companies, building and delivering an effective holiday marketing campaign may be a bit tough, considering their diverse clientele and the already overwhelming holiday-related messages the market...

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2019 Official Philippine Holidays

2019 Official Philippine Holidays

How was 2018 for you and your business? We, at Pepper, hope that you end the year strong and start 2019 on a high note. To our dear clients, here’s to the fruitful partnership we had this year! We’re thrilled to kick off 2019 with you and continue to be part of your...

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6 Ways to Deter Crime in Your Business

6 Ways to Deter Crime in Your Business

Crime in the workplace is one of the risks in running a business. From external threats to employee theft, there are a wide range of potential crimes waiting to happen. You can minimize those risks with a robust crime-prevention strategy. If you want your business to...

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