The Super Bowl is one of the most watched television events with millions of Americans tuning in to witness the football season’s culminating event. For many marketers, it is the biggest event on the advertising calendar.
Despite decreased ratings during the season, airtime slots cost a whopping five million dollars per 30-second slot. That’s about $166,667 per second! Though it’s a hefty price to pay, brands from different industries still invested to promote their brand and leave a powerful impression on viewers.
In the spirit of Super Bowl LI (51), we’ll be looking at some of the things you can learn from advertising’s biggest night!
Some of the best Super Bowl ads are the ones that people are able to relate to. People always gravitate towards content that they can see themselves in. Though small businesses may not have deep pockets, you can still create great ads that can make a great impact. Remember, ads are more than just promotions. They are also ways to establish a connection with your customers and potential prospects.
Timeliness is another golden rule to follow when conceptualizing your ads. Audiences love content that is up-to-date. Brands can leverage topics like pop culture and social media trends for their ads. You can also stay relevant to current events by creating an ad that sends a clear message to your audience about a particular issue.
Many brands like Coca-Cola and Dove have been successful with ads that tug on heartstrings. In fact, some of the best emotional ads are released during the holidays.Emotion is a staple ingredient that brands can use in their ads all year-round. For the most part, people love ads that are sincere, emotional, and give them hope. So next time you’re conjuring a new ad for your brand, try tapping into your audience’s emotions to make an impact.
As the song in the 1952 classic Singin’ in the Rain goes, “Make them laugh. Don’t you know everyone wants to laugh?” And it’s true! People love humorous content. It’s light, cheery, and puts people in a good mood. This not only puts a smile on your viewers’ faces but also showcases the lighter, fun-loving side of your brand.
During this year’s Super Bowl, the most talked about ads are the ones that held important messages. In a time when American politics is unpredictable, both ordinary people and huge brands are taking a stand. Though subtle, brands like Audi and Budweiser reminded audiences with their Super Bowl ads the importance of diversity, inclusion, and equality. Whether it’s supporting a good cause or fighting for what is right, an ad is a great way for businesses to attract customers that have the same stance and beliefs as you do.
What were your favorite Super Bowl LI ads? Tell us about them in the comments below! If you’d like to know more about virtual assistants, you can sign up for our free five-hour trial!
Check out the other parts of our Super Bowl LI Ads series:
- What You Can Learn From the Best Ads from Super Bowl Sunday 2017
- The Best Super Bowl Ads of All Time
- Infographics Fridays: The Best Super Bowl LI Ads
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