Smartphones and tablets have become an indispensable part of our lives. Most of us start and end our days with checking our devices. In today’s fast-paced industry, mobile is unlocking a world of opportunities for marketers to reach audiences and leverage their brands.
It is estimated that there will be more than five billion mobile phone users in the world by 2019. Thus, it is no surprise that mobile web is rapidly taking over and becoming the dominant force in overall internet traffic. In fact, SimilarWeb reported that Google Chrome is the second most used app in the US among Android users.
Mobile trumps desktop.
People are looking at their mobile screens more than ever. In fact, mobile users spend an average of 195 minutes using their phones daily. About 79% of people also reported that they have their smartphones either on or near them at all hours of the day.
This phenomenon allows marketers and brands to reach consumers virtually 24/7. It also provides countless opportunities to tell stories and engage with your customers and potential prospects. Mobile isn’t only about making your site and content look good on the small screen. It is also about being flexible and adapting to portable tools that can be leveraged for marketing and improving user experience.
People shop via mobile, too.
Did you know that three out of four shoppers do product research before making a purchase? Consumers often compare products and prices long after they have left a physical store. Others even do research and shop their options online before deciding to go to a store or the mall.
Forrester Research revealed that online shopping retail sales are predicted to grow steadily to $370 billion in 2017. This just shows that e-commerce is on the rise and it is not slowing down anytime soon!
Mobile sites get better online rankings.
Mobile swiftly rose to become the leading digital platform. As more and more people turn to their smartphones and tablets, search engines like Google have quickly adjusted their algorithms to meet users’ search demands.
Google gives credence to websites that are mobile-friendly. By investing in adapting your website for smaller screens, you better your chances at improving your Search Engine Page Rankings (SEPRs), consequently reaching the right customers.
In this small screen-ruled world, marketers need to adjust their digital marketing strategy and learn to adapt to a world of mobile marketing. The days of engaging with your customers exclusively on desktop are long over. Mobile optimization is vital to your success online. Not only will you earn points with your customers but with search engines, too!
Need a hand in mobile optimization? We’ll be happy to help! Sign up for our free five-hour trial to get started!
Check out the other parts of the State of Mobile Marketing series:
- The State of Mobile Marketing
- 5 Best Practices for Mobile Marketing
- 10 Best Mobile Marketing Campaigns
- Infographics Fridays: The State of Mobile Marketing
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