The holiday season gives business to consumer (B2C) companies a great opportunity to increase their customer base, sales, and profits. However, this time of the year could also be stressful and challenging. As a B2C brand, it is your goal to implement holiday campaigns that will create buzz and make your products a hit.
To achieve this, it is essential that you understand your target market well and have a well-thought-out marketing plan. Fortunately, you can now try and optimize various marketing strategies that would work best for your brand. There are also successful holiday campaigns from other B2Cs that you can emulate.
You, too, can make the most of the holiday season by delivering an effective holiday campaign. To fuel your ideas, check out these top B2C holiday campaigns:
#WishesDelivered Campaign by UPS
It is the season of giving, and for United Parcel Service (UPS), it is absolutely the best time to do good deeds. This global logistics company’s #WishesDelivered campaign featured heart-warming videos and stories where they have granted somebody’s wish. The campaign hashtag became a hit as people used it to share the UPS stories and their own stories of giving. Every time the hashtag is used, UPS donates $1 to their partner charity.
Popular music streaming platform, Spotify, cleverly used their customer data to create a fun and attention-grabbing campaign. The #2018Goals campaign showcased the creative playlist names made by Spotify users. The billboard images and witty (and mostly hilarious) copies based on the playlists made the campaign a success around the world.
Office Depot’s Elf Yourself Video/App
Spread the joy through an amusing holiday-themed video campaign like Office Depot’s Elf Yourself campaign. With this video template or app, customers can upload photos of themselves and their family or friends as the dancing elves and choose the song and dance choreography that they want. They will then receive the link to the video, which they can share to other people.
“’Tis The Season for Squaring” from Ghirardelli
Chocolates are a star in all special occasions, particularly the Christmas season. This is why Ghirardelli succeeded with their “’Tis the Season for Squaring” campaign. The famous premium chocolate brand gave consumers a lot of reasons to buy chocolates with their enticing offers, including holiday gift ideas, recipes, coupons, decorating advice, and personalized digital cards.
“A Very Merry Mistake” from Air New Zealand
Air New Zealand successfully used the power of emotion to attract their target market in their “A Very Merry Mistake” campaign. The video shows that people from different countries speak English with different accents – sometimes, even Santa would have a difficult time understanding. This is an example of an effective and affective campaign as it shows a more human side to the company that consumers love.
The Body Shop’s #TBSwishlist Contest
Giveaways and contests are exciting and irresistible. Combine the two and you’ll most likely have a winning holiday campaign. Just like how The Body Shop (TBS) pulled it off with their #TBSwishlist giveaway contest on social media. By simply following @thebodyshop on Twitter, posting a photo in store or a TBS product, using the #TBSwishlist hashtag, and typing in the country they’re from, participants were given a chance to win awesome TBS goodies.
These B2C brands were able to increase brand awareness, audience engagement, and sales because of these holiday campaigns. Learn from their strategies and find out what works for your brand to improve your own marketing plan and achieve the best results for the holiday season.
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