Nowadays, there are various video and social media marketing platforms that businesses can optimize for brand promotion. When we talk about videos, YouTube still reigns supreme. It has grown to become a highly-effective tool for creating video marketing campaigns. With regard to social networking, Google+ can be considered a great social media channel, as well. A lot of businesses leverage these two platforms. Let’s have a look at some of them and their YouTube and Google+ campaigns/pages that made an impact this year:
According to research, there are now around 30 million daily active YouTube users. These viewers have most likely seen these video ads that went viral.
1. Amazon Alexa
Amazon’s “Alexa Lost Her Voice” is not only one of the most creative campaigns for 2018. It became a viral ad not only because it featured famous celebrities, including Sir Anthony Hopkins, but also because it was strategically aired during the Super Bowl.
2. Netflix Cloverfield Paradox
Netflix continues to be the world’s leading media services provider because of their effective marketing strategy. The company’s video campaigns for promoting their shows always get the viewers talking, like their Cloverfield Paradox marketing campaign.
3. McDonald’s Speechless Thoughts
Global fast food chain McDonald’s tapped celebrities to produce a series of video ads, including this one featuring NBA legend, Charles Barkley (“Speechless Thoughts with Charles Barkley”). The campaign was a winner because the videos are fun, entertaining, and would make viewers want to grab a McDonald’s burger.
4. Doritos and Mountain Dew Ad
Doritos and Mountain Dew joined forces to create another hit Super Bowl ad. The entertaining and star-studded #Spitfire and #Icecold battle campaign drew over 2 million views and thousands of likes and comments.
5. Evan Carmichael
Popular thought leader for entrepreneurship, Evan Carmichael, definitely gave his millions of subscribers a treat with his #ShaniaTwainDanceChallenge campaign.
Google recently announced that it will shut down Google+’s consumer version due to security breach and low usage and engagement. However, there were still some notable pages and campaigns that created buzz, including the following:
Graphic design tool and website, Canva, has a Google+ page with a huge following. The brand uses the platform to promote templates and images, as well as events.
For H&M, maximizing social media presence means being active on Google+, as well. This multinational retail company’s campaigns and style posts always get a lot of likes and shares.
From educating followers to promoting campaigns, events, and ‘missions,’ National Aeronautics and Space Administration (NASA) uses Google+ to stay visible and boost awareness.
4. Erno Rubik / Beyond Rubik’s Cube
The Rubik’s Cube is one of the most interesting puzzles ever invented, and that makes the pages of its inventor, Erno Rubik, and Beyond Rubik’s Cube worth exploring. Users get to see informative content and amazing #BeyondRubiksCube posts.
For giant beverage company, Pepsi, their Google+ page is a great avenue to interact with their customers, as well as to deliver competitions, giveaways, and high-profile campaigns.
Video marketing and social networking constantly evolves. YouTube will likely continue to grow, while Google could develop a better version of Google+ in the future. It would be good for businesses to optimize these platforms to achieve positive results from their marketing efforts.
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