Content marketing is changing and advancing every single day. Just a couple of years ago, marketers were stuffing their blog posts with keywords in order to please Google and other search engines. In 2019, we are all aware that keyword stuffing is now a big no-no.
Just like the algorithms and search engine rules have changed since then, we will be seeing new shifts in 2020, especially with Google’s new search algorithm introduced this year.
Regarding the trends of content marketing in 2020, they can be summed up like this: quality will be the ultimate factor that will by far outweigh all other content efforts. It will also be rewarded by recognition from search engines like never before.
In this article, we will present you with the ways on how to make your content 2020-ready for the turbulent content marketing year to come. Let’s start!
1. Updating and Upgrading Your External Links
In Google’s new search algorithm, a special accent will be placed on authority and credibility. This means that websites which search engines deem to be more credible will appear in the top results (scientific journals, professional websites, expert blogs, etc.)
In order to make sure your website is up there with them, check that your links are pointing to high-authority websites.
“At my company, we use Google Scholar to find high-authority, scientific sources to back up our arguments and claims. The nifty thing about Scholar is that, just like Google, you can search through billions of scientific papers using a keyword, and the results are extremely relevant”, says Jane Merill, an essay writer at WowGrade.
Another announcement about Google’s Bert algorithm explained that the search engine will recognize the relevancy of the external link’s anchor to the content that it’s pointing to. This will prevent disguised hidden links, spam websites and other black hat SEO techniques. So, when you do point to authoritative sites from your website, make sure it’s in a relevant context.
2. Outsource Writers for Your Content Marketing
Hiring outside writers to pitch in and create their own content provides a refreshing feel to your blog.Some blog owners think that hiring writers is not cost-effective, but if the articles are SEO-friendly, a single article can bring you a return of investment of 1000% and more.
Many content marketers don’t know where to begin searching for writers, and they are mostly unsure on whether they can trust someone to produce content that’s up to par. Getting the assistance of a freelancer can be budget-friendly. However, there are also advantages to availing the services of a B2B company.
Hiring a B2B company assures that the writers who will work on your content are highly-trained and skilled to provide your content marketing needs. You are also assured of backup writers with a company. It will not hurt your pocket as well!
If you outsource your content writing, you will have more time to deal with the marketing and business development side of your business or blog. This way, you can single-handedly be responsible for boosting sales and profits and using your time wisely.
3. Posting videos, live streams and podcasts
Visual media and content have ruled in 2019, and it’s expected to be even more significant in 2020. In order to keep up with the trends and provide a wide array of content categories for your audience, you need to branch out from writing alone.
Video is the second most used content source after blog posts, both in the B2C and B2B domain. It’s especially important when you are developing your Instagram marketing strategy.
According to HubSpot Research, video has the highest engagement rate than all other content types. The research has showed that 62% of respondents thoroughly consume video content, as opposed to 57% for multimedia articles and 27% for blog posts.
If you are a blogger or a writer, of course, web content creation should remain your primary focus. However, if you want to make the content on your website more dynamic and versatile, you can add videos and audio versions of your articles to cover a wider audience base.
4. Posting Personalized Content
Personalized marketing will be the trend that will shape not only 2020, but likely the entire decade.
At this point already, customers expect to receive personalized content and recommendations from their brands, based on the information they have previously provided. Most of the world’s top brands are already actively using personalized content to deliver tailor-made communication to their customers.
You can stay on top of this trend and increase audience engagement with dynamic content delivery. Using this technology, you can automate highly-relevant content to be delivered according to settings for individual users.
However, you will still need to prepare specific types of content in advance, tailored to groups of your users and visitors. You can use some of the following services: Studicus (for crafting highly personalized content), AI Writer (to automatically produce texts using AI technology – lower price, but also lower quality), BestEssayEducation (to hire writers to craft the personalized content for you) or InterestExplorer (to research the interests of the audience).
The content marketing industry in 2020 will be more dynamic than ever. With the appearance of new tools and services, coupled with the presence of high-quality freelance writer platforms, every marketer will be able to boost their content’s performance to the max.
One of the biggest changes this year will definitely be the change in Google’s search algorithm, so it’s important to create SEO content in line with its guidelines to reach (and stay on) the first page of search engines.
Also, make sure you keep up with the top experts in the content marketing domain – they are likely to anticipate any changes and can give you really helpful tips.
2020 will also be a great time to experiment with new marketing strategies and techniques and surprise your competition. There are so many novelties and tools that remain unexplored. All you have to do is dig a little deeper with research, implement some changes and it will definitely show on your website quickly!
Angela Baker is a self-driven specialist who is currently working as a freelance writer at SupremeDissertations writing services and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people. Also, she writes for LiveInspiredMagazine and PickTheWriter, rounding out her professional writing career.