Sales is of utmost importance in the business-to-consumer (B2C) world. With consumer behavior constantly changing, B2Cs should have a solid sales plan and a strong sales team in order to win customers. However, even the most talented sales teams can possibly commit mistakes that blow deals.
To set your sales team apart from the competition, you need to foolproof your sales strategies! Stop doing these mistakes to increase your sales and succeed.
1. Not Researching the Market
Identifying your target market and determining your customers’ wants and needs are keys to your sales success. Therefore, it’s a huge no-no to skip market research and analysis. You can do surveys so you’ll know the right product to offer your potential and existing customers. You can also utilize online market research tools. This technology will help you segment your customers. This way, you can reach out to each group using the most suitable marketing strategy or campaign. You can count on a skilled virtual assistant in your team to do this task.
2. Being Unprepared and Disorganized
It’s a grave mistake to be unprepared and disorganized no matter how or where you’re promoting or selling your products and services. Today’s consumers are becoming smarter and harder to please. They won’t be willing to spend their time listening to your sales pitch, more so, their money on your product if you’re unprepared, disorganized, and inconsistent. To close sales, make sure you come on time for your meeting with a prospect, have all the materials you need for a sales presentation, have a prepared script, and are confident when talking to your customers.
3. Sounding Too “Salesy” and Acting Too Friendly
While it’s important that you sound enthusiastic and appear confident as a salesperson, you should also be careful not to oversell your brand. Sounding “salesy” and acting too friendly and pushy could drive your potential customers away. To attract their attention and possibly convince them to buy your product, avoid the “salesy” voice tone and use your genuine voice. Approach your prospects with courtesy. A handshake, not a back slap or a hug, is the appropriate gesture when ending your conversation.
4. Talking More Than Listening
Talking about your brand more than listening to what your customers want is a big sales mistake. As a salesperson, it’s an advantage if you have the gift of gab, but you better use this skill properly. You should gather enough information from your customers, ask pertinent questions, and listen to what they have to say. When it’s time for you to talk, it’s best to use collaborative and persuasive words and phrases, such as “we,” “together,” “amazing,” and “save” to increase your sales.
5. Failing or Rushing to Follow Up
The sales process has several stages. It doesn’t end once you’re done with your sales pitch. Closing a deal is less likely if you fail to follow up with your customers. It’s also a mistake to rush your customers with their decision. It pays to be persistent, but not pushy. Call your prospects multiple times to follow up and use other methods, including email and social media messaging.
Now you know some of the mistakes B2Cs should stop doing. Improve your sales process and avoid doing these mistakes to achieve your sales goals and drive more profits!
Our virtual assistants can help you boost your sales. Contact us to find out how we can work together!
Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.