Online video consumption has been growing exponentially and YouTube can prove that with billions of visits each month. The reach and power of the top video hosting and sharing site is definitely huge that more and more entrepreneurs nowadays are taking advantage of video marketing to promote and grow their businesses. With YouTube’s video advertising platform, you can connect with more potential customers in a more cost-effective way compared to using traditional channels of advertising.
Advertising on YouTube could be a great change or addition to your business’ marketing strategy. Let’s take a look at the different YouTube ad types or formats for desktops and mobile devices and find out how your business can benefit from using them.
TrueView Skippable Video Ads
This type of ads is a great way to capture your audience’s attention. Ads are played before, during, or after the posted or searched video. It allows viewers to decide if they want to skip the ad after 5 seconds or keep watching it.
TrueView ads are pay per view or are charged on a cost-per-view (CPV) basis. The amount depends on how specific you want to target your audience. And with YouTube ads, you have several targeting options to choose from, namely – topic, demographics, keywords, placements, and category. To make this type of ad work for you, create an engaging script so your ad grabs your viewer by the throat within the first 5 seconds.
Here’s an example of a TrueView ad and where viewers are directed when they click the ad.
Pre-Roll Non-Skippable Video Ads
These ads must be watched before you can view your video. Standard non-skippable ads are 15 to 20 seconds in length, while long non-skippable ads can run up to 30 seconds. These are pay per click ads and are typically less expensive than TrueView ads. This gives you an opportunity to create and launch a more cost-effective ad campaign.
If you’re looking to launch a sales campaign for your business’ new product, then non-skippable ads could be perfect for you! Burger King created a great example of a pre-roll ad campaign and successfully caught their viewers’ attention.
Bumper Video Ads
With ads of this type, you have to watch a 6-second video first before you can view the video that you searched for. They are also non-skippable like Pre-Roll ads, but are pay per view like TrueView ads – only cheaper. You can also include an optimized click-through option in your Bumper ad.
If you want to boost brand image and awareness, then this is a great ad type for your business. Check out these video ads using the Bumper format.
These ads or cards display content (different products or services) that may be relevant to that featured in your video. A teaser for the card will play for a few seconds. Viewers can also browse the cards by clicking the icon in the top right-hand corner of the video.
Once you have set up the monetization feature for your video ads, YouTube will automatically activate the sponsored cards related to your content. When other advertisers promote their products using the cards, you can start earning! This ad format/type can be beneficial for you as it can be your new source of income!
YouTube ads are beneficial for your business in more ways than one. Regardless of your goal, there’s an ad type or format that you can use to achieve it. It’s probably high time for you to use video marketing and take advantage of the power of YouTube to boost your business. Choose your ad type, create and launch your ad, and see your business succeed!
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Check out these blogs for our social media advertising/ads series:
- Using Facebook Ads to Promote Your Business
- How to Leverage Twitter Ads for Your Business
- Infographic: Using Facebook and Twitter Ads for Business
- Instagram and LinkedIn Ads for Business
- Infographic: Using Instagram and LinkedIn Ads for Business
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