Email Marketing Tools You Need to Start Using

Did you know that email has the highest ROI among all the digital marketing channels available? Even with the rise of other platforms such as social media and video campaigns, email marketing is still a great and stable way to help drive sales, advertise new products, and increase revenue for your business.

But how do you get started? Small businesses often don’t have the budget to hire an email marketing specialist. Fret not! We’ve got you covered. Today, we’ll be looking at some email tools that you need to start using for your email campaign strategy!


With more than 15 years in the email marketing industry, MailChimp has gained great and valuable insights into what works and what ends up as junk. The email service allows you to plug in keywords and checks its performance with other users for you. Though the site offers paid plans, they also offer free services with pretty useful features!

Hemingway Editor

Nobody knows your brand better than you do. In fact, you live and breathe your business so much that your business jargon may not make much sense to the average customer. So what do you do? You need to simplify it a bit! Just run your copy through the Hemingway Editor and it will let you know if you’re being too confusing and overly wordy!


Not everyone can be a whiz at technology. In fact, you probably know the basics of emailing but have no clue on how to design a professional-level email campaign. Introducing, Benchmark! This email marketing tool provides users multiple templates for almost every purpose from newsletters to giveaways. The best part? It uses an intuitive visual editor to make it easier for you to design your emails!

Hello Bar

Have you ever wondered how marketers grow their email lists so quickly? Chances are that they have landing pages and header bars on their websites that invite visitors to sign up. The header bar sits at the very top of your site and contains a clear call to action encouraging guests to join your mailing list. Hello Bar is a quick and easy way to add a header bar to your site. It also sends subscriber data to your email lists in Aweber, Campaign Monitor, and MailChimp!

Campaign Monitor

Did you know that about 53% of emails are opened on mobile devices? In a world where mobile has become the primary choice of technology, it is crucial that your email campaigns are compatible with smaller screens! Campaign Monitor is a template builder tool that ensures that all emails can be easily read on mobile devices. Why? To curb the possibility of missed opportunities dues to emails displaying improperly, of course! This email marketing tool also generates actual screens of your email design in popular email clients such as Gmail and Yahoo, too!

Building a successful email marketing campaign is more vital than ever in today’s business landscape. These tools can help make your email marketing efforts easier and faster. Don’t believe what naysayers preach. Email is not dead!

What email marketing tools do you use? Share them with us in the comments! If you’d like to know more about the benefits of virtual assistants, just sign up for our free five-hour trial!

Check out the rest of our Email Marketing 101 for SMBs series:

Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.



1 Comment

  1. Philip Carino

    Lovely article Jade! Just discovering Benchmark and Hello Bar and they’re worth looking at! 🙂




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