If there are email subscribers, there are also unsubscribes. It’s just how email marketing works. Of course, unsubscribes are bummers. In fact, sometimes, it can leave you wondering if there are things you can do to save some of those subscribers.
In our last blog, we shared with you different ways to write a compelling email subject line. Today, we’ll be looking at some best practices in handling email unsubscribes. Let’s take a look!
Offer an opt-down option
Instead of opting out, why not give your subscribers an opt-down option? People want to be able to control the number of emails they receive. Give them the power to do so! Include an “update your preferences” link in your emails that redirects your customers to a page where they can customize the number of emails they receive from your brand.
Allow them to personalize the emails they receive
Segmented emails get higher engagements because they are tailored to a specific group of people whose interests matches the content of the email. Save a subscriber by allowing them to personalize the type of emails they receive. This way, not only will they remain on your list but you’ll be able to create more targeted emails. It’s killing two birds with one stone!
Make it easy to unsubscribe
If people would like to unsubscribe, don’t make it hard for them. In fact, make it as hassle-free as possible! Remember to include and easy-to-find unsubscribe link in the footer of your brand emails. In fact, make it a one-click unsubscribe link. In addition, skip the confirmation email! Users don’t need to receive yet another email saying that they’ve successfully unsubscribed.
Keep in touch through other channels
We get it. Email unsubscribes suck. But that’s not to say you have to part ways with your customers completely! Offer your customers other ways to keep in touch with your brand. On your unsubscribe page, share your official social media pages so that they can stay updated with you!
Tickle their funny bone
When it comes to saying goodbye, sometimes doing it with humor is the best way to go. Leave a smile on your customer’s face even after they’ve cut ties with you so they leave with a positive look on your brand. However, make sure to align it perfectly with your brand or else the humor flops!
People unsubscribe from brand emails for various reasons. Some do it because they’re getting too many emails altogether. On the other hand, others do it because they’re just not interested anymore. Regardless of the reason, there are other ways to leave a positive impression of your brand even after unsubscribing. Remember, when your subscribers say bon voyage, it doesn’t have to mean forever!
Do you know of other best practices that we should have included? Share them with us in the comments below! If you’d like to start working with one of our virtual assistants, then avail of our free five-hour trial today!
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Hi, good day! I would like to ask what if the subscriber did not technically unsubscribe but has just not been responding for… say two years already? How do I engage them back again? Great tips, by the way! Thanks!
I appreciate you for creating this blog. I’ve been wanting to know how to handle email unsubscribes. I own a business and I’m currently working on our shopping website. Lately, the number of people who are unsubscribing to our emails is increasing. Thank you for this article, this is such a great help!