The average user receives about 84 emails per day. That means your email is competing for attention with dozens of others. Creating an effective email marketing strategy is no easy feat. So how can you stand out from the rest?
As we continue our email marketing series, we’ll be exploring some of the simplest and most effective email marketing conversion tips! Let’s take a look at them one by one.
Keep the lines short
Nobody likes long lines. This applies to subject lines, too! The perfect subject line should not only be attention grabbing but also concisely give the recipient an idea of what the email is about. Remember to steer clear of lengthy subject lines, which is somewhere between 60 and 70 characters. Instead, fit your title in less than 49 characters. In fact, follow the KISS method: keep it short (and) simple!
Send it during prime time
Most of the best emails are created during business hours. However, the opening rate isn’t great. Why? Because people are busy with work emails from 9 to 5. So what’s the best time for email marketing campaigns? Send them in the evening. If your email enters your prospects’ inbox when few others’ do, then it stands a greater chance of getting noticed!
Give incentives and freebies
There’s no such thing as free lunch. Except in emails, of course. Templates, tools, and ebooks are some of the content types that lead to high conversion rates. Consumers love giveaways so make sure to include them in your emails!
Make it mobile-friendly
Digital marketing is swiftly shifting to mobile. In fact, more than 50% of emails are opened on smartphones and tablets. Make sure to design your email campaigns to be mobile-ready and friendly. Try designing your emails with tools like Campaign Monitor to ensure that your email looks great no matter the size of the screen it is read on!
Have a clear call to action
Your call to action is the most vital part of your email. When creating one, make sure that you place a CTA above the fold to ensure that it is instantly visible on the screen. But be careful not to put too many call to actions in the same email! This not only overwhelms your customer but makes them hesitant to open the next message from you.
Despite your best efforts to design visually interesting emails, chances are that your customers are bombarded with dozens of others, too. The best way to engage them is by being clear and straightforward. Remember that you only have a short window to capture their attention so you have to make the most out of it from subject to content to CTA. At the end of the day, your email should provide something valuable because that’s the main catalyst that causes conversions.
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Check out the rest of our Email Marketing 101 for SMBs series:
- Email Marketing Tools You Need to Start Using
- Simple and Effective Email Marketing Conversion Tips
- Infographics Fridays: Email Marketing 101 for SMBs
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