by Pepper Sugar | Jul 24, 2014 | Marketing
Websites have become the virtual extension of a brand. It’s your 24/7 billboard where people can view your products, know more about your company, and get something valuable out of it. A lot of users may visit your site but it may not necessarily translate to a...
by Pepper Sugar | Jun 12, 2014 | Marketing
The internet has given marketers a powerful platform that allows them to optimize their reach. The web offers a variety of ways to draw customers to your brand. As much as it gives marketers multiple opportunities, it also keeps them on their toes because of its quick...
by Pepper Sugar | Jan 16, 2014 | Marketing
Google Hummingbird is the latest upgrade of the search engine giant to its algorithm. You may be wondering why Google had to release a new one despite recently launching Penguin and Panda. For one, each of those upgrades has a different function. Google Hummingbird is...
by Pepper Sugar | Dec 23, 2013 | Marketing
Many users still think that Google+ does not have a place in the social media world. It seems to be sending off a serious image that makes users perceive it as uncool. Some are wondering who exactly are on Google+. Whether it’s the netizens’ generalized...
by Pepper Sugar | Oct 17, 2013 | Marketing
Brands can make or break a culture. The strongest brands we’ve known have created a new norm not only in their industry but also in society in general. Last week, we kicked off our three-part blog series on The Bold and the Brilliant: Brands that Made a Difference by...
by Pepper Sugar | Oct 14, 2013 | Marketing
“The only true wisdom is in knowing you know nothing.” ― Socrates When I first joined Pepper a few years back, the firm’s focus was, as our About Us page states, “to provide you with an exemplary assistant who not only shines in performing simple tasks, but is also...
