SEO or search engine optimization is now a widely familiar concept in the worlds of website development and online marketing. And for entrepreneurs like you, this process of driving visitors or traffic to your website or blog is essential as you promote and grow your business. The more traffic you obtain, the higher you get ranked on Google, Yahoo, and other search engines. Consequently, this could lead to more sales and profits. And that’s what you want for your business, right?
While SEO rules are constantly evolving, more and more businesses still use it and are reaping its benefits. In fact, according to a MarketDive study, 82% of marketers believe that SEO is becoming a more effective marketing tool. One of the keys to experiencing its effectiveness, though, is by knowing how to use it creatively. Take a look at these simple yet innovative SEO tips we have for you:
Incorporate keywords into blog posts
Creating high-quality blog posts is important for your business. But if you really want to attract people and boost traffic, you need to implement SEO tricks into your blog. You can start by using keyword research tools to identify the keywords that will likely generate high levels of traffic.
Once you’ve determined the best SEO-friendly keywords that you can use, you can then incorporate them in your blog post title, throughout the entire content, and even in image Alt-tags. Focus on one or two keyword phrases and use them multiple times in your post. Remember to avoid keyword stuffing, though, if you want to get the results that you desire.
Use keywords on social networks
We all know how powerful social media is today and its role in helping boost businesses. And so, leveraging this platform to maximize your SEO efforts is a brilliant idea. Using a keyword research tool, determine the right keyword for each of your social media account. Choose a common word that best suits your company or keywords related to your brand’s product or service.
Consider using the keywords on your LinkedIn profile or in the “about” section on your Facebook page. You can also try adding a keyword on your status or use it as a hashtag on your Twitter account. This strategy is effective in linking and tagging web pages.
Build top quality links
Gone are the days when the more links you have, the better. Search engines, particularly Google, have modified their algorithms and are now stricter at spotting link manipulation schemes. So, it’s important that you have top quality backlinks or those links from other websites that point to your site.
This is true for The Berry Company LLC’s Laura Cole. “Brands need to make sure their backlinks come from high-quality sources,” she said. To ensure that you’re building quality links and doing SEO the right way, avoid using or buying links from spammy blog networks or shady websites.
The concept of newsjacking came from online marketing strategist David Meerman Scott. By his definition, “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” While it has been used for content marketing for some time now, businesses are now also using newsjacking in their SEO activities.
To use this strategy for your business, stay tuned to breaking news, identify the popular keywords being searched for in a specific news category, create high-quality content, and syndicate this content immediately. If, for example, you own an alarm and security company, you could use a breaking news about a robbery in a high-profile jewelry store to produce content highlighting the importance of having a reliable security system.
Getting top search engine rankings is perhaps one of your goals for your business. And to be able to achieve this, you need to implement an effective and creative SEO strategy like the ones we discussed above. Follow them and see how your traffic, sales, and profits increase. SEO can clearly be a key to your business’ growth and success!
Our virtual assistants can help you implement an effective SEO strategy. Take our free five-hour trial now to find out how!
Check out these other blogs on our content writing tips series:
- Science-based Ways to Beat Writer’s Block
- How to Create Consistent Content
- Infographic: How to Beat Writer’s Block and Create Consistent Content
- How To Create An Evergreen Content
- 5 Ways You Can Reuse Your Content
- Infographic: Creating and Using Evergreen Content
- How to Create Compelling Blog Titles
- Infographic: How to Create Compelling Blog Titles
- What is the Perfect Blog Length?
- Infographic: What is the Perfect Blog Length?
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