In the business world, it’s not enough to have a great product or service. Effective promotion, especially in this golden age of mobile technology, is also a must. Mobile marketing is definitely a key strategy for forward-thinking companies. Combine its effectiveness with the powers of social media and content, and you’ll highly-likely have a winning marketing plan.
Take for example the impressive social and mobile marketing strategy of Corn Nuts. This Kraft Heinz brand has been in the market for a long time. However, it remained less popular and successful until the brand’s young and brilliant managers launched an impressive marketing strategy. By using their smartphones to promote the brand, they got the Twitterverse’s attention! Not only did the brand reached its target market. It also gained more sales and profits.
You can also achieve similar success! Here are some of the lessons you’ll get from the brand’s social and mobile marketing strategy:
Effective Marketing Doesn’t Need a Big Budget
Kraft Heinz did not spend money on paid advertising for this marketing strategy. The managers just requested Twitter to verify Corn Nuts’ account and gave the page a new life with interesting organic content. This means you can also create and implement a marketing strategy even on a shoestring budget. By using your smartphone and following this guide on social media, you or your virtual assistants can keep your social media accounts active and get your desired results.
Focus on Your Target Market
Millennials are considered Corn Nuts’ target market and biggest supporters. By focusing on and reaching out to them and delivering relevant content, the brand increased its following and grew repeat millennial purchases by 12%. If you focus on your target market and determine the best way to connect with them, you can also boost your customer base and sales!
Communication is Key
According to a HubSpot report, 55% of social media engagement is done on a mobile device. Corn Nuts’ social media managers would agree! For them, it’s important to stay connected with their customers. They make sure they retweet and respond to customers’ messages even at odd hours. With a smartphone, this strategy is possible and convenient! Through constant interaction, you can also boost customer engagement. You’ll also be able to make your customers feel valued. Ultimately, this could lead to new and repeat businesses.
Create a Light and Funny Persona
It’s important that you provide your target market with informative and interesting content. But adding humor to your content helps make it more appealing, especially if you’re targeting a younger audience. Corn Nuts has successfully pulled off this tactic by publishing meme-like and funny tweets using a mobile device! The brand’s posts grabbed its target market’s attention and helped turn them into paying customers. By showing your brand’s light and funny persona, you can also achieve this goal.
Creating and implementing a marketing strategy can be challenging. But adapting the strategies of successful marketers or brands can make it easier for you. Take inspiration and learn from Corn Nuts’ mobile marketing strategy, and you, too, can increase your chances of success!
Let our virtual assistants help you implement an effective mobile marketing plan. Contact us to find out how we can work together!
Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.