by Pepper Sugar | Oct 11, 2016 | Social Media
YouTube has been around since 2005. To date, the video-sharing site has over a billion users and generates about four billion views daily. YouTube’s popularity has shot through the roof, reaching more aged 18-34 and 18-49 audiences than any cable network in the U.S....
by Pepper Sugar | Sep 23, 2016 | Social Media
Social media has revolutionized the way we get information about the world. It evolved from being a means to connect and communicate to being a source of news, entertainment, and brand advertising. Marketers are capitalizing on the 2.3 billion active social media...
by Pepper Sugar | Sep 21, 2016 | Social Media
Businesses are finding unique and inventive ways to use video marketing as a new medium to reach their customers. In fact, research found that videos make a huge impact on customers’ purchasing behavior. About 90% of online shoppers at a major retailer’s website said...
by Pepper Sugar | Sep 19, 2016 | Social Media
Video marketing has changed the way businesses create multimedia content. From boring infomercials and sales gimmicks, brand have shifted to creative and engaging videos. In a survey of over 600 marketing professionals, 93% of them used video for marketing and...
by Pepper Sugar | Aug 30, 2016 | Life Hacks, Social Media
Smartphones and tablets have become an integral part of how we work, communicate, and collaborate. It has even simplified how we manage our lives. To make it in the competitive app market, developers are constantly creating unique and functional applications. Over...
by Pepper Sugar | Aug 26, 2016 | Social Media
One of the greatest assets a brand can have is an engaged and loyal audience. Building solid relationships with your customers is paramount to the growth of your business. Social media allows you to directly connect with your target market and strengthen your...